The China Housing Society suggests fine-tuning the current real estate regulation and control policies.


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  "It is best for the real estate industry to prepare for the’ winter’." After the rare "cold snap" attack in the first half of the year, the top management and scholars in the domestic real estate industry generally maintained a more cautious attitude towards the market in the second half of the year at the "China Real Estate 30-Year Summit Forum" held yesterday. However, there is also a good news that makes the real estate industry feel a little warm in the "winter".


  Zhu Zhongyi, vice president and secretary general of China Real Estate Association, revealed that in view of the current situation and trend of China real estate market, China Housing Association has reported relevant suggestions on how to maintain the stability of the real estate market to the central authorities, and the suggestions on fine-tuning the current real estate control policies have been taken seriously by the central leaders.


  And more real estate developers began to "save themselves" at the "crossroads". The giants in the real estate industry also opened a series of "prescriptions" on the forum.


  "Short-term hardship and long-term optimism"


  Recently, the real estate industry is expecting the government to "rescue the market". However, at yesterday’s "China Real Estate 30-year Summit Forum", Dr. Mei Xinyu, a researcher at the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, reminded domestic real estate giants: "The real estate industry had better make full preparations for the winter."


  However, when talking about the trend of the real estate market in the second half of the year, Zhu Zhongyi is cautiously optimistic. Zhu Zhongyi summed it up in three sentences: First, it is difficult in the short term and optimistic in the long term; Second, there are great regional differences, which cannot be generalized; Third, there are two possibilities of getting better and getting worse.


  Zhu Zhongyi believes that the development of the real estate market is likely to improve in the second half of the year. Under the circumstances of reasonable pricing of enterprises, moderate adjustment of policies, guaranteed loans, moderate stimulus and support for consumption, the market will develop in the direction of basically balanced total volume and basically stable prices. With the care and support of all parties, there is a great possibility of a good trend.


  The proposal of the China Housing Society is not simply to "save the market"


  At yesterday’s forum, Zhu Zhongyi revealed to the outside world for the first time that the China Housing Society reported to the Ministry of Construction, the General Office of the Central Committee and the General Office of the State Council on how to stabilize the real estate market, and its opinions were taken seriously by the Central Committee.


  Reportedly, the China Housing Association suggested that the government should make appropriate adjustments to some control measures based on the current changes in the domestic and international economic environment and the real estate market while maintaining relatively stable macro-control policies.


  However, Zhu Zhongyi also hopes that the proposal of the China Housing Society to stabilize the real estate market should not be simply regarded as a "bailout" proposal or understood in words and phrases.


  "In view of the significant changes in the economic and social environment at home and abroad, more significant changes may still be brewing." Mei Xinyu believes that "it is reasonable to adjust the orientation of macro-control in a timely and moderate manner, and the key lies in the timing, intensity and prevention of deviation."