Must-read news 1: The number of M9 bookings in the world exceeds 20,000 units, or it is expected to build another explosion model.

According to the industry media reports, AITO Jiejie Automobile released a poster announcing that the booking order of Jiejie M9 model has exceeded 20,000 units. The car was jointly designed by Huawei and Cyrus and will be officially launched in December.

The M9 has been warmly expected by consumers before it went public, and will be released as scheduled in December. Guosheng Securities believes that the blind subscription data of the M9 this time exceeded expectations, which may be due to the fact that the sales volume of the new version of M7 continued to exceed expectations, which aroused the interest of the market. The pre-sale price range of the M9 is 500,000-600,000 yuan, which is expected to create another explosive model. According to Huawei official website, the M9 will be equipped with Huawei AR-HUD and Huawei ADAS2.0, which is expected to further lead the market technology direction, drive the penetration rate of intelligent driving function in the industry to increase rapidly, and gradually enter the era of "software-defined cars".

Must-read news 2: humanoid robots will open the ceiling of industry demand, and the upstream supply and demand structure is still tight.

The agency pointed out that the price of rare earths has stabilized and the performance has improved. Q3 rare earth plate revenue was +4% month-on-month, and net profit attributable to the mother was+57% month-on-month; The second batch of rare earth indicators have been released. With the improvement of demand, it is expected that the subsequent rare earth prices will mainly fluctuate, and the development of emerging fields such as downstream industrial motors and humanoid robots is expected to drive the demand for NdFeB to continue to grow.

Ping An Securities pointed out that according to the statistics of Baichuan Yingfu, the price of praseodymium neodymium oxide has dropped by nearly 30% since the beginning of the year, which has been at a relatively low level since 2021. Under the strict control policy of the supply side, the supply and demand pattern of rare earths is mainly stable, and there is more room for upward price flexibility. Looking forward to the market outlook, the permeability of high-performance NdFeB permanent magnets at the terminal is expected to continue to increase, while the supply growth rate is narrowed, the supply and demand of rare earths are tight or push the price back. In addition, Debon Securities said that according to Musk’s prediction of 10 billion humanoid robots in the long term, it is predicted that the demand for NdFeB finished products by humanoid robots in the long term will be 20 million tons, and humanoid robots will open the ceiling of NdFeB demand.

Must-read news 3: digital currency Bridge, a multilateral central bank, will be launched next year, which will drive the demand for software and hardware system transformation.

According to media reports, on November 2, Bénédicte Nolens, director of the Hong Kong Center under the Innovation Hub of the Bank for International Settlements, said at the Financial Technology Week that the digital currency mBridge project of the multilateral central bank has entered the simplest and feasible product development stage, and in the coming months, it will study different forms of market connections, as well as some public-private cooperation to improve the liquidity and efficiency of the project, and further enhance anti-money laundering solutions and the application of new technologies such as artificial intelligence. The HKMA predicts that the simplest and most feasible product of mBridge will be launched next year, and it will be ready for the system to finally be put into operation.

Not only the international digital currency is constantly advancing, but the domestic digital currency pilot has moved from the preparatory stage to the promotion stage with more perfect mechanism construction and deeper application scenarios. Ping An Securities pointed out that with the increase of digital RMB user base and the deepening of application scenarios, it will lead to the demand for software and hardware system transformation, and it is also expected to break the monopoly of third-party payment in China and build a new payment pattern. All participants in the payment industry chain (commercial banks, third-party payment institutions and related manufacturers) should actively embrace the opportunity of digital currency promotion.

Must-read news 4: the loading rate is approaching 30%! The battle of intelligent network connection from "partial discipline" to "all-round" started.

From the early intelligent cockpit (Zebra, BYD DiLink) to the later intelligent driving (Ideal, NOA in Tucki), and then to the wave of integration of central computing and cabin driving this year, automobile intelligence is moving from a partial discipline to a global intelligence. According to the exclusive data released by the Institute of Intelligent Automobile of Hi-Tech, from January to September, 2023, 4,162,900 new cars were delivered with intelligent cockpit+car networking +OTA+ intelligent assisted driving (L2 as the baseline) as standard in China market, with a year-on-year increase of 67.64%, and the front-loading rate rose to 28.09%.

Since the beginning of this year, there have been frequent policies to promote intelligent networked vehicles. Shanghai, Shenzhen, Suzhou and other places have rapidly promoted the construction of intelligent networked vehicle test demonstration roads and smart highways that support vehicle-road coordination. On July 26th, the Ministry of Industry and Information Technology and the National Standardization Administration Committee jointly issued the "Guidelines for the Construction of National Vehicle Networking Industry Standard System (Intelligent Networked Vehicle) (2023 Edition)", proposing that by 2025, the system will form an intelligent networked vehicle standard system that can support the general functions of combined driving assistance and automatic driving. Great Wall Guorui Securities pointed out that the current automobile industry is undergoing the most profound changes in the past 100 years. Electrification is only the prelude, and intelligence and networking are considered as the focus of future competition. Under the resonance of policy, market and technology, it is expected that the domestic V2X industrial chain will face the golden 10-year strategic opportunity period.

Taixiaogu titanium media finance research institute

2023.11.6

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　　From mobile phones to computers, Apple has made its own style, unique shape design, unique system and unique security management. Many users will also install two systems on their own Apple books, so that they can better use Apple computers. For old Apple users, they can skillfully master the switching between the two systems, but for those who have just come into contact with Apple computers, they will not be so handy. Today, let’s explain which key is pressed by Apple’s computer switching system and how it works.

　　Many people are not used to the Macos system of Apple computers, especially after frequently using win7 and xp systems, people’s thinking habits have stayed on windows, so many Apple computers are equipped with dual systems, which are convenient for work and switching. Let’s talk briefly about how to switch from Apple system to windows system.

　　Press Opiton key to enter disk switching when booting.

　　When starting or restarting the computer, press and hold the Opiton key, that is, Alt key, for 2~3 seconds, and it will switch to the display screen, and select windows disk to start, so it is simple to switch to the windows system.

　　Has entered the Apple system and then switched to the windows system.

　　When you have entered the Apple system, you can switch to the windows system without restarting the computer. Select "System Preferences" on the computer desk.

　　Enter the "System Preferences" interface and select the "System" column-> "Boot Disk".

　　Select "windows Disk" in the pop-up startup disk dialog box, and then click the "Restart" button below. When you re-enter the system, it is the windows system.

　　You can also click the "Apple" icon at the top of the desktop, enter "System Preferences", and then enter the startup disk to start the windows system.

　　Operation steps:

　　Press the power button to start the machine, and the sound of starting the machine will remind you. When the screen appears gray, press the Option button immediately, and then let go until the system startup selection interface appears. Then the system selection interface will appear. Press the left and right arrow keys to select the system we need to start. After selecting it, click with the left mouse button directly or press Enter to confirm.

　　Apple officials and websites basically use the phrase "hold down the Option button when turning on the phone", and rarely specify when it is most appropriate to press this button. In fact, users who have used Apple for a period of time will have some such experiences. Sometimes we haven’t pressed the Option key, and it has entered the system by default. Or sometimes we press it for a long time, only to find that the screen has been in a gray state. In both cases, it is basically because we pressed the Option key late. When this happens, we can only restart it or turn off the power button and then restart it. Some users who are new to Mac have no idea about how long this Option button will be pressed, thinking that it is enough to press it once, and it is not enough to let go when it is turned on.

　　Try and see if you can switch!

　　Installing dual system on Mac is a very common system selection scheme. Switching between dual systems is not unfamiliar to users who use Mac, but for many users who are new to Mac system, there are also many who don’t know how to switch between dual systems and how to set the default entry system. Although it is only a small skill, users who are new to the Mac system will have some trouble if they don’t know this.

　　There are also several ways to switch between two systems and set the default startup of the system.

　　First, press the Option key when booting.

　　This method is the most used method and the most commonly used method. This is actually very simple, that is, after booting, keep pressing the Option key until the system selection interface appears, press the left and right arrow keys to select the system we need to start, and then click with the left mouse button directly or press Enter to confirm.

　　Some points to note:

　　The time when the Option key was pressed.

　　Apple officials and websites basically use the phrase "hold down the Option button when turning on the phone", and rarely specify when it is most appropriate to press this button. In fact, users who have used Apple for a period of time will have some such experiences. Sometimes we haven’t pressed the Option key, and it has entered the system by default. Or sometimes we press it for a long time, only to find that the screen has been in a gray state. In both cases, it is basically because we pressed the Option key late. When this happens, we can only restart it or turn off the power button and then restart it.

　　There are also some users who are new to Mac, and they don’t have an idea about how long this Option key will be pressed. They think that it is enough to press it once, and it is not enough to let go when it is turned on. )

　　Generally speaking, the best time to press the Option key is after pressing the power button, when the boot sound comes to mind, press the Option key immediately when the gray screen appears on the screen, and then loosen it until the system startup selection interface appears.

　　For notebook users or users who use wired keyboards, this is actually very simple. We just need to hold down the Option key, and then press the power button to boot until the system startup selection interface appears.

　　Users who use iMac actually need some skills, because iMac comes standard with a wireless keyboard. Before the system is started, the keyboard and the computer have not been connected directly, so it is useless to press the Option key at this time, but if you press it late, it will easily lead to staying in the gray screen interface or directly entering the system. Therefore, users of iMac system should grasp the time of pressing the Option key as mentioned above.

　　There are many ways for Apple computers to switch systems. The most common way is to press the option button all the time after our Apple computers are turned on, and then the system will display the interface for selecting systems. We just need to select the system we want to enter and press Enter. We can also choose to boot by default in the system settings of Apple computer, and choose our commonly used system, so that we can avoid the step of switching systems. Apple computer switching system can be realized by pressing the option button, which is very simple and fast.

　　On the 10th of this month, the "Good Luck Beijing" 2007 International Badminton Invitational Tournament started in the Gymnasium of Beijing University of Technology. The China team sent first-line players such as Lin Dan, Bao Chunlai, Xie Xingfang and Zhang Ning. In addition, the National Youth Team also handed in a list of 22 players. An invitational tournament without Olympic points, as for listing such a huge lineup?

　　"Adapt to the venue!" Li Yongbo, head coach of the national badminton team, made clear the main tasks of this competition before the competition. As a venue for hosting badminton and rhythmic gymnastics in the 2008 Beijing Olympic Games, we certainly want to take this opportunity to feel it in advance.

　　The steel dome spans 93 meters.

　　The gymnasium of Beijing University of Technology is located in the campus of Beijing University of Technology on the East Fourth Ring Road in the shape of "flat badminton". When I walked into the gymnasium of Polytechnic University, the first feeling was as if I was immersed in a "blue ocean", with blue seats, blue fences and blue carpets.

　　"The use of blue as the background tone is not a whim of our team, but a consideration based on the characteristics of badminton. The image landscape of badminton needs to highlight the word "elegance". Secondly, the rules of badminton require that the background is dark, and colors such as red and yellow cannot be used, so we finally chose blue. This also makes it easier for athletes to identify white badminton during the competition. " Xue Qiang, the image and landscape manager of the venue, explained that in the next rhythmic gymnastics competition, the venue will use more colorful colors such as yellow and pink.

　　In the museum, if you look up a little, you will find that five circumferential steel cables and 56 radial steel tie rods at the top of the museum are woven into a fishnet in the air. This steel structure, which is about 150 meters long and 120 meters wide, has also created a record in the history of world architecture-the world’s largest span prestressed suspen-dome, with a maximum span of 93 meters.

　　Clever design to avoid the influence of airflow

　　Ji Xinpeng, a former Olympic champion and now the coach of the China badminton team, told the players: "Adapting to the venue is mainly to adapt to the romantic situation in the venue." During next year’s Olympic Games, Beijing is in the hot summer. In this museum which can accommodate more than 7,000 people, how to keep the indoor temperature at about 25 degrees Celsius without disturbing the competition? Can Beijing University of Technology Gymnasium do it? The "answer sheet" was handed in in advance in this invitational tournament, and national players such as Lin Dan expressed their satisfaction with the venue.

　　Zhang Ailin went on to tell reporters that the gymnasium adopted the air-conditioning design of air supply under the auditorium, and more than 9,100 air outlet holes with a diameter of 13 cm were hidden under the seats. Because the air return opening was designed between the two floors of the auditorium, the vortex airflow was avoided, and the air-conditioning air supply was finally "broken into parts", which could completely meet the standard set by the International Badminton Federation that the air flow speed within 9 meters from the ground was not more than 0.2 m/s.

　　45 kinds of lighting operation modes

　　"The conditions of the venue are quite good, except that the lighting is a little dazzling. It would be very good if the lighting could be adjusted again." Gao Kun, who is already the mixed doubles champion of Sydney Olympic Games and Athens Olympic Games, put forward his own little suggestions for this newly completed Olympic stadium after his personal experience in this invitational tournament.

　　As a professional badminton gymnasium, lighting is an important evaluation index. Wang Puen, the lighting project manager of the venue, said, "One of the most important features of the lighting facilities of the Beijing University of Technology Gymnasium is that the light bulbs in the whole competition venue can be adjusted up and down, and the lighting system is intelligently controlled. After setting, it is adjusted by computer instead of manual manipulation."

　　In view of the fact that players occasionally feel strong side light when they compete in the venue, Wang Puen said that it can be solved by adjusting the position and illumination angle of the light. The whole system is divided into 45 operation modes according to the needs of the competition.

　　■ Post-game use

　　Will become an important cultural heritage of the school

　　In Beijing, there are six Olympic venues located in university campuses. Are they different from other Olympic venues? According to Zhang Ailin, vice president of Beijing University of Technology, at the beginning of designing the gymnasium, Beijing University of Technology re-planned the whole campus to achieve harmony and beauty among people, nature, architecture and environment.

　　"Considering that Beijing University of Technology is still short of stadiums and student activity centers, the completion of this Olympic stadium has a prominent feature-combining sports and education. After the Beijing Olympic Games, it will become a heavy cultural heritage, staying in the campus with a strong university atmosphere and serving the teachers and students." Zhang Ailin said.

　　Of course, as the only Olympic venue in the southeast of Beijing, the post-games function of Beijing University of Technology Gymnasium is not only that, it will also be opened to the surrounding residents as a community fitness and cultural and sports activity center in this area. At that time, there will be basketball, volleyball, table tennis and other training venues in the gymnasium, as well as dance, vocal music and band rehearsal halls. In addition, it also includes a venue for various reports, group training, skills training, and exhibitions of cultural and scientific works.

　　■ Volunteers in the stadium

　　Self-designed chest logo only serves better.

　　In the previous "Good Luck Beijing" test competition, we met some volunteers who wore the "smiley face" logo on their chests. However, in this International Badminton Invitational Tournament, we saw "smiling faces", "cute cars" and "dialogue boxes in comic books" … Every volunteer in the Badminton Hall of Beijing University of Technology has a round logo on his chest.

　　Ren Wei, a volunteer at the Badminton Hall of Beijing University of Technology, said, "This way, when you pass by any volunteer, you can immediately know which position he comes from. The little sign on their chest says everything." According to Ren Wei, there are a total of 674 volunteers in the Beijing University of Technology Stadium, distributed in 18 business openings, and the logo of each business is different. For example, the audience service volunteers wear a "smiling face", the language service volunteers wear a "dialog box" and the catering volunteers wear a "knife and fork". In short, each pattern can easily remind people of its meaning.

　　These volunteer logos are the first of the Olympic venues that have hosted the "Good Luck Beijing" series of test competitions, and the designer Ren Wei admits that such inspiration comes from the "smiling faces" of audience service volunteers. "Since they can have a’ smiling face’, do students in other business areas also have their own logos, so that others can know which position they are in when they see the logos?"

　　■ Olympic preparations

　　Gao Kun: Who said that I am old and still want to play women’s singles?

　　Gao Kun lost. In the mixed doubles final of the "Good Luck Beijing" test competition, she and her partner Zheng Bo lost 2-0 to her teammates Xie Zhongbo and Zhang Yawen. Laughing, she didn’t stop her bright smile because she missed the championship. From the first day of the competition, Gao Kun’s purpose was very clear. "This is just a test match, or it is mainly to adapt to the venue."

　　Although it is only an invitational tournament, it can be seen that the training rhythm of Gao Kun is basically the "Olympic rhythm". In the previous Macau Open, Gao Kun gave up the mixed doubles competition and focused on women’s doubles. In this competition, she abstained in the women’s doubles competition and fully prepared for the mixed doubles competition, which inevitably makes people wonder, which is the main event of Gao Kun, the women’s doubles or the mixed doubles? "Some time ago, because the women’s doubles points fell, I focused on women’s doubles. This competition is mainly to adapt to the venues, and we still have to make more preparations for the future points competition. I can play both women’s doubles and mixed doubles. " I see! Unexpectedly, Gao Kun then added: "If the team allows, I want to play three more events and also play the women’s singles."

　　Gao Kun already has the glory of champion in Sydney Olympic Games and Athens Olympic Games. Although it is not an exaggeration to be called "veteran" by reporters, Gao Kun protested loudly: "Who says I am old, I am quite young!" Four years will soon become history again. Different from the previous two Olympic Games, there is Gao Kun’s mixed doubles partner. When it comes to Zheng Bo, who is three years younger than herself, she joked again: "He, if you want to fight, you have to scold. Of course, encouragement cannot be less. " Then, Gao Kun spoke his mind, "Zheng Bo’s skill is good. He has played doubles before, so he is basically satisfied with the cooperation. Although we haven’t been partners for a long time, I think there should still be room for improvement on the ball road, and I will give some technical guidance and help when necessary. There is also the need to rely on the two of us to slowly run in. "

　　■ Venue business card

　　beijing university of technology gymnasium

　　Uses during the Olympic Games: badminton, rhythmic gymnastics.

　　Building area (㎡): 24383

　　Fixed number of seats: 5,800

　　Number of temporary seats: 1,700

　　Construction commencement date: June 30, 2005

　　Post-game function: the cultural and sports activity center of teachers and students; Provide training bases for badminton teams of the International Badminton Federation and the State Sports General Administration; At the same time, it is moderately open to society.

　　■ Reporter’s Notes

　　Marriage between Olympic Games and Universities

　　I don’t know when it started, but it became popular to integrate large-scale sports venues with domestic universities. But this is definitely a good phenomenon. In July this year, the volleyball final of the Six Cities Games held in Wuhan was held in the Optics Valley Gymnasium of Huazhong University of Science and Technology.

　　Would colleges and universities build such high-standard venues if it weren’t for the upcoming large-scale events? Because the construction of a high-standard venue is not just a house built with bricks, it is related to the initial demolition, design, capital and other aspects.

　　After the games, these venues will basically become sports venues for teachers and students of the school. Can you exercise and learn about sports in the venues used by professional athletes and even the world’s top players? Is that the same feeling as before? I remember a volleyball fan described to me after stepping on the floor of the volleyball final venue of the Sixth City Games: "It feels really different, and now I don’t want to graduate, because only in this way can I play more games here."

　　Zhang Ailin, Vice President of Beijing University of Technology, put it well. As a heavy cultural heritage, this venue will become one of the landmark buildings of Beijing University of Technology. Suppose you have such a stadium in your present or former school, I believe that even if you don’t like sports, you will definitely talk about your university campus without it!

　　(Source: Changjiang Business Daily)

Editor: Zhu Xinrui

　 　 A spy war blockbuster directed and produced by Chen Guofu and starring Angel, Liu Xiaofeng, Sun Xi and Zhang Yao will be released on May 23rd. Recently, the film officially exposed the theme poster of the film, and the relationship between the characters in the poster began to show signs, and the atmosphere was tense and suffocating. With this film, Angel officially made a comeback, and staged many wonderful opposite plays with Sun Xi, the "Aunt Park Sunseeker". The first cooperation between them was teased by netizens, and Aunt Park Sunseeker met Queen Chunyuan.

"Goal One" Exposes the Mysterious Theme Poster

　 　 The exposure of the "Goal One" poster is set in the streets of Nanjing in the 1930s, and the three main characters are presented in turn from far to near. The woman on the left is wearing a blue printed cheongsam, with a graceful figure, a handbag on the left and a spear on the right. The true face is dense and not leaking, and the mysterious spy war atmosphere is rendered; The silhouette man in the middle, wearing a hat and a suit, is tall and straight. Who are they and what are their identities?

　 　 On the right rear, Lu Yiran, played by Angel, leans against the car door, dressed in a long trench coat, and Leng Yan is dazzling. It seems to be quietly monitoring the emergence of "No.1 target". The whole poster outlines the overall character relationship and the background of the times, and at the same time successfully conveys the atmosphere of spy war, which is full of mystery.

Angel’s "Goal No.1" came back to ridicule the role like a mouse

　 　 Target No.1 is Angel’s first spy war movie after her marriage. In the film, she plays the role of special agent Lu Yiran, and is called: "The characters who can scare women, fight men, play tricks and plot are great challenges to their brains and physical strength." Angel quipped, "In the movie, I am an agent, and my task is to monitor the target 24 hours a day, ‘ Special agent ’ It sounds quite scary, but I have to stay in a dark little room every day. This kind of character lives like a mouse. "

　 　 When it comes to the reason for accepting this play, Angel said that she has been waiting for such a role. "This is different from the role I played before. I don’t need to be beautiful or glamorous here. I am more looking forward to this kind of creation. I have been waiting for a role I like, not to satisfy others, but to entertain myself. Lu Yiran resonates with me very much. The calm surface can’t hide the inner waves. She is full, three-dimensional and has her own spiritual world. I hope everyone will like her and I hope that my shaping will satisfy everyone. "

　 　 The "Queen of Pure Yuan", which is widely heard in Empresses in the Palace, is the love of Chen Jianbin, the "emperor" in the play. As the wife of Teacher Chen Jianbin in real life, Angel was elected as the most suitable "Queen of Pure Yuan" by netizens. Sun Xi, the "Aunt Park Sunseeker", also revealed to reporters that the original "Zhen Xuan" production team also warmly invited Angel to play the role of "Queen of Pure Yuan", but unfortunately it failed to come true.

　 　 This time, the gathering of the two in the movie "Goal One" also attracted great attention from netizens: "The Queen of Chunyuan finally got together with Aunt Xi." "Is this really good? What do you think?" "Ask Teacher Chen Jianbin to take a group photo!" Talking about their cooperation, Angel said, "Cici is more familiar with my husband. This time, the two of us are the feelings of the needle tip to Maimang. It is a pity that Chun Yuan and Xi Xi are not on the same front this time. "

　 　 Sun Xi also revealed to reporters that she is one of Angel’s leading roles in Goal One, saying: "My role is somewhat similar to that of Park Sunseeker in Empresses in the Palace, both of which are calm on the surface, but it may be necessary to show some inner things of the characters here. This time, I was very happy to play with Qinqin, and finally I met the real Pure Yuan Queen, which really fulfilled our long-cherished wish in the crew. "　

　　The prosperity of novels is closely related to the changes of external factors. Since the beginning of the new century, famous literary journals such as Harvest, October and Dangdai have published special issues or serialized novels, and large literary journals such as Selected Novels have been launched. Major publishing houses are committed to publishing masterpieces, and novels have a broader publishing platform. At the same time, online literature has been developing continuously, favored by the capital market, and film and television adaptation is in full swing.

　　The publishing industry is more likely to achieve two benefits.

　　Literary periodicals and publishing houses provide a high-quality platform for the publication of novels, and the supervision, encouragement and assistance of literary editors are even more essential for writers.

　　In recent years, People’s Literature magazine has published a series of masterpieces that have an important influence in the literary world. This year’s Mao Dun Literature Award-winning works "Leading the Wind" and "The Leading Role" were first published in People’s Literature. Shi Zhanjun, the editor-in-chief, said: "In recent years, we have intensified the excavation and editing of literary creation with revolutionary historical themes and realistic themes, and deeply participated in the creation, revision, publication and promotion of works from the front end to the terminal, and achieved good results. The works such as The Leading Role, Jing Shan Hai and Spring and Autumn by the Sea won the 15th spiritual civilization construction ‘ Five One Project Awards ’ This year, a sci-fi literature novel — — Wang Jinkang’s Cosmic Egg. "

　　October magazine, founded in 1978, published many novels in 1980s and 1990s, which had great influence in China, such as No.5 Garden Street, Heavy Wings, Song of Garlic Moss in Paradise and so on. In 2004, October Novel was published in October, and published six times a year. Chen Dongjie, editor-in-chief of October, said: "The huge volume can express more complicated social reality, and the feedback from readers gives us confidence in publishing a long story." Cheng Yongxin, editor-in-chief of Harvest magazine, feels the same way. From 2001, Harvest published an annual long special issue; From 2002 to 2016, two long special issues were launched every year, namely, spring and summer volumes and autumn and winter volumes. Since 2017, the long special issue of Harvest has cooperated with Changjiang Literature and Art Publishing House and expanded into four issues a year, which are divided into spring rolls, summer rolls, autumn rolls and winter rolls. This year’s Mao Dun Literature Award-winning work Ying Wu Xiong was published on it.

　　The communication and collision between literary editors and writers also inspired the writers’ creative inspiration. Xu Zechen once said that the origin of Northbound came into contact with Han Jingqun, editor-in-chief of Beijing October Literature and Art Publishing House. "In 2014, shortly after I finished writing Jerusalem, in a chat, Mr. Han said that it was better to write about the canal, and I began to have this idea."

　　Talking about why the publishing house has a special liking for novels, Song Qiang, director of the planning department of People’s Literature Publishing House, said: "Novels are the most popular and eye-catching literary category. Compared with poetry, novels have a wider audience, and readers can get a deep and lasting reading experience, which is more likely to resonate. Our manuscripts to writers are mainly about novels. " Among the books published by Literature and Art Publishing House every October, there are about half of novels. Lu Yingxiong, president of Writers Publishing House, said: "For publishing houses, it is easier to achieve better social and economic benefits by publishing more excellent novels that conform to the melody of the times. Furthermore, novels are also the basis of film and television adaptation, which contains huge market potential.

　　Film adaptation is the potential driving force.

　　Not long ago, The Longest Day In Chang’an, an online drama adapted from a novel of the same name, captured a large audience with excellent pictures and gripping stories. According to the data released by Shuqi Fiction and Tmall Books in early August, the number of e-book readers and the sales of paper books in The Longest Day In Chang’an increased by 818% and 862% respectively in the past month.

　　In recent years, after the hit of some TV dramas, the sales of original books showed a rapid upward trend. Lu Yao’s novel Ordinary World, which won the Mao Dun Literature Prize, has attracted wide attention because of the great influence of the original. The movie Wolf Totem appeared on the screen in February 2015, and it was only released for half a month. While earning more than 500 million yuan at the box office, it also promoted the sales of the original novel to surge by 20 times compared with last month. At the beginning of 2017, with the popularity of TV series to the sky kingdom, the original paper books also increased fivefold, and its Kindle e-books increased more than 20 times.

　　The film and television drama market is optimistic about novels. Writers have tasted the sweetness of increasing book sales and increasing popularity, and their creative enthusiasm has been constantly stimulated. Film and television adaptation has even become the reason for the birth of some novels.

　　Different from the mode of finding original works, adapting and shooting by producers, some novels are specially created for the production of film and television dramas. Zhao Yong, a professor at Beijing Normal University, introduced the reasons for the creation of Yan Geling’s novel "Youth": Xiaogang Feng, the director, wanted to present his experience as a literary and art soldier in the past through movies, so Yan Geling cooperated with him to write the novel "Youth" to provide story content for the film. The adaptation of film and television plays has become a looming subconscious in the writer’s creation. Nowadays, when some writers create novels, they hope that their works will be taken into account by famous directors, so they will consciously or unconsciously consider the factors of film and television in the future.

　　In addition to the adaptation of film and television dramas, creating cultural IP of novels in all directions has also become a new phenomenon in the cultural industry market in recent years. "Now it is the development of the whole industry chain. After the hit of film and television dramas, the original novels have been adapted into other big IP, and more artistic styles have been exhausted for the original works, such as the development of animation and games to maximize the benefits." Dai Qing, a professor at China Communication University, said. (Zhang Pengyu, Li Yuqing, Pan Junyu)