The 2023 (21st) Nanjing International Auto Show will open at Nanjing International Expo Center on September 30th, with a duration of 6 days. This year’s auto show attracted 80 brands to participate in the exhibition, with more than 1,000 vehicles on display and an indoor and outdoor exhibition scale of 100,000 square meters.

Guided by the Nanjing Municipal Bureau of Commerce and sponsored by Jiangsu Automobile Industry Association and Nanjing Aoyuan Exhibition Co., Ltd., this auto show strives to present a wonderful automobile culture conference for Nanjing and surrounding citizens in the golden autumn festival. This year is a year of boosting consumption and the 70th anniversary of the development of China’s automobile industry. In the second half of 2023, the National Development and Reform Commission issued a number of policies, such as "Twenty Measures for Restoring and Expanding Consumption" and "Several Policies and Measures for Nanjing to Fully Promote the Sustained Economic Recovery". From the central government to the local government, promoting automobile consumption and making consumption kinetic energy "strong" are the focus of the current automobile economy. The 2023 Nanjing International Auto Show was held in the important season of "Golden September and Silver 10", creating a high-quality, diversified and professional integrated trade exhibition, which has become the preferred platform for many car companies to launch new cars, promote brands and conduct market research.

Fuel vehicle, product iterative technology upgrade

With excellent brand strength and good industry reputation, mainstream brands are still strong. At this auto show, well-known German, Japanese, American, Korean, French, British and independent brands all participated in the exhibition with a large lineup. The new cars in the year include FAW Toyota Asia Dragon BZ, Chevrolet Pioneer, Dongfeng Honda CR-V, Buick E5, GAC Toyota Highlander, WEY Wei brand Gaoshan DHT-PHEV, tank 400HI4-T, GAC Chuanqi Zhidian New Energy E9, Dongfeng Nissan brand new hacker, Dongfeng Peugeot New 408, FAW-Volkswagen ID. Family 2024, Mazda CX-50 line, Geely.

Luxury brands such as BMW, Audi, Jaguar Land Rover, Volvo, Cadillac, Janice, Mercedes-Benz, Lincoln, British finidi, Bentley, Alfa Romeo, etc. Keeping pace with the transformation of the automobile industry, luxury brands are also deepening and iterating over technologies and products: BMW’s pure electric family lineup is expanded again, and the "youngest" pure electric BMWix 1 takes pure driving pleasure as its initial intention and continues to expand the infinite possibilities of electric travel; SAIC Audi and FAW Audi have both luxury new power models and pure electric elements; Land Rover’s new generation Range Rover Sport Edition, on-site display of fierce performance and luxury style; Integrating the trend of electrification and intelligence, Volvo brings the luxury pure electric flagship Suvex 90; Mercedes-AMG GT four-door sports car and Mercedes-Benz V-class MPV made heavy appearances, showing Mercedes-Benz flavor; As a master of the "dynamic elegance" design concept of the Jennisseth brand, the flagship luxury car G90 will partner with G70, G80 and other models to show the brand elegance; American luxury brands Cadillac and Lincoln will bring new cars of the year-brand new XT4 and brand new navigator respectively.

New energy vehicles, with considerable sales, overtaking in corners.

From "emerging" to "overtaking in corners", the focus of the global automobile market has been replaced by the emerging new energy automobile industry and market in China. Those who get the technology win the world. In the Red Sea track of new energy vehicles, various car companies continue to dig deep into the fields of three-electric system, human-vehicle interaction, intelligent cockpit and automatic driving. At this auto show, 90% of the booths have new energy vehicles. New energy automobile brands such as BYD, Tesla, Weilai, Ideality, Tucki, Krypton, Zhiji, Tengshi, Aito Wenjie, Aouita, Extremely Fox, Lantu, Euler, Wuling, Smart, Haobo, Extremely Yue, Nezha, Deep Blue Automobile, Zero Run, Ford Electric Horse, Galaxy, GAC Ai ‘an, Feifan and Geometry were all present.

All models of BYD’s Dynasty Network and Ocean Network gathered at this auto show, bringing a rich product matrix including plug-in hybrid models and pure electric vehicles; Model 3, Tesla’s best-selling model, was refreshed for the first time after six years; Weilai ES6 based on the new NT 2.0 platform made a heavy appearance; LI brings the full product lineup of Ideal L7, Ideal L8 and Ideal L9; All models in Tucki are super smart coupe P7I, ultra-fast fully intelligent pure electric SUV Tucki G9, and super smart coupe SUV Tucki G6 bloom on the same stage; There are three classic models of extreme krypton brand: luxury hunting coupe extreme krypton 001, the world’s first original pure electric luxury MPV extreme krypton 009 and new luxury all-round SUV extreme krypton X; High-value medium and large smart coupe SUV Zhiji LS6 made a stunning debut.

In order to stand out from the new power brands, many car companies have started the brand-up attempt, and the luxury electric track is also facing fierce competition. Haobo debuted with the ace model Haobo HyperGT, and the wind-dancing rotor has a super-large opening angle of up to 43, and the super-running design is stunning; Huawei’s deeply empowered new Aito asks M7 to upgrade heavily; The brand-new high-end smart car robot brand brings the first model, Ji Yue 01. After Baidu joins, the new car has the advantages of Baidu smart cockpit and AI technology. Aouita 11 HarmonyOS version of the brand-new car is integrated into the HarmonyOS system, and the car experience will be a brand-new upgrade.

Multi-display and in-depth experience of automobile culture

Since its establishment in 2002, Nanjing International Auto Show has kept up with the development trend of the industry and continuously integrated new sections and elements. In order to further upgrade the interactive experience of the auto show and lead the new trend, this year’s auto show will be linked with brands related to off-road pickup trucks, refits, motorcycles, car models and camping and self-driving, focusing on creating outdoor off-road challenges, the carnival of car refitting, the 2nd Nanjing Locomotive Culture Festival, the pickup truck camping exhibition area of Nanjing International Auto Show and the centennial car model exhibition, which will be full of one-stop experiences of seeing, playing and enjoying cars on the spot, and will become a gathering place for cross-circle communication between different car categories and riders.

The 2023 Nanjing International Auto Show opened a field test ride for the audience. The Land Rover brand, which focuses on hard-core off-road, brought Pagoda off-road challenges. Through complex terrain combinations and harsh ramps, it fully demonstrated its all-terrain strength and conveyed the fearless "challenger spirit". Audiences who like off-road and Land Rover brands can experience it on the spot and personally feel the unique performance of Land Rover’s new generation of Range Rover sports models.

Car modification carnival, dozens of personalized modification exhibition cars from players all over the country show the charm of modification on the spot, and pay tribute to car culture lovers. At the same time, there are many activities such as drill pipe race, loud voice challenge, balloon pressure challenge, etc., and the car modification is one stop in the end; The 2nd Nanjing Motorcycle Culture Festival gathered brands such as Harley, Yamaha, Chunfeng, Vespa, Peugeot, Seclon, Zeeho, etc., and got in touch with the latest motorcycle models and felt the trend motorcycle culture. The pickup truck exhibition area, which gives consideration to strength aesthetics and philosophy of life, gathers many popular models such as Great Wall Shanhai Gun/Passenger Gun/Firebomb Edition, Raptor, Jiangxi Isuzu New DMAX/New Lingtuo, Beiqi Calorie, Wuling Journey, etc. There are also exquisite camping related products brought by the outdoor brand "Northland" on site, which shows the unique charm of pickup trucks and outdoor camping. The century-old automobile model exhibition focuses on nearly 3,000 models of cars, off-road vehicles, pickup trucks, racing cars, motorcycles and various special vehicles, which shows the century-old history of the automobile industry and feels the intersection of history and automobile culture.

Preferential policies to actively help automobile consumption

As one of the series activities of "2023 Nanjing International Consumer Festival", this year’s Nanjing Auto Show will further help upgrade the regional consumption. The organizers of the auto show have promoted a million car purchase subsidy activities: every audience who buys a car at the exhibition site can get a car purchase subsidy of 500-3000 yuan every day after registering with the car purchase order and the owner’s ID card. In addition, all visitors can voluntarily participate in the "National Day Auto Show to Win Gifts Every Day" activity, and they can participate in the event through the Nanjing Auto Show applet, and have the opportunity to win the Sony PS5, Huawei Tablet and Northland camping gift package awards.

Brand gathering, new cars gathering, car buying, and in-depth experience of car culture, from September 30th to October 5th, 2023 (21st) Nanjing International Auto Show is a visit and interactive experience!

　

　　Xinhua News Agency, Beijing, May 20th Question: With the number of anchor accounts exceeding 100 million, what did live stream economy bring?

　　Xinhua News Agency reporter Zhang Xinxin

　　The recently released "Report on the Development of Network Performance (Live Broadcasting) Industry in China in 2020" shows that by the end of 2020, the number of live broadcast users in China has reached 617 million, and the total number of network anchor accounts in the whole industry has exceeded 130 million. Content creation, knowledge payment, live broadcast with goods … … Live stream economy, which became popular rapidly, has hatched many new models and formats, and also brought many new experiences.

　　On May 16th, two days before the International Museum Day, the Shanxi Museum held a 7-hour slow live broadcast in Tik Tok. Museum lecturers relay the explanation, and netizens watch the exhibition around the clock.

　　It’s not just the Shanxi Museum, but also the cultural relics and props of many museums, such as the Capital Museum and the Inner Mongolia Museum, which meet netizens on the "cloud" through live broadcast.

　　It’s not just museums that move to the "cloud". The exhibitors broadcast live online, and the e-commerce platform invited well-known online celebrity to bring goods on site & HELIP; … In many exhibitions, live broadcast has become a key word.

　　Online exhibition, live broadcast with goods and online teaching … … Today, live broadcast has almost penetrated into all walks of life and entered every aspect of life.

　　According to the Report on the Development of Online Performance (Live Broadcasting) Industry in China in 2020 released by the Online Performance (Live Broadcasting) Branch of China Performance Industry Association, the market scale of online performance (Live Broadcasting) industry in China will reach 193.03 billion yuan in 2020.

　　According to the data of Tianyancha Professional Edition, there are currently more than 1,500 live broadcast e-commerce related enterprises and nearly 28,000 live webcast marketing related enterprises in China. In 2020, more than 13,000 online live marketing related enterprises will be added, which is six times the number added in 2019.

　　The rapid development of the live broadcast industry has changed many fields such as e-commerce and cultural communication. Under the growth trend of live stream economy, more and more online cultural enterprises and traditional enterprises add business content or enter the field of live webcasting, and realize transformation and upgrading through the form of "live broadcast+".

　　In September 2020, he settled in Tik Tok. In October, he began to sell handmade porcelain and tea live. The first live broadcast sold more than 300,000 yuan … … The live broadcast not only made Liao Oduo, a "post-80 s" Chaozhou hand-pulled pot craftsman, recognize the identity of the anchor, but also spread the traditional handicraft skills more widely. Liao Ao said with emotion that in the eyes of many friends, craftsmanship can really make a name for itself. "Live+"allows craftsmen to find more creative "confidence".

　　While empowering cultural industries and craftsmen, live broadcast also promotes the gradual dilution of boundaries in many fields such as consumption and manufacturing.

　　Outside the workshop, the anchor with exquisite makeup is showing a moisturizing mask; In the workshop, the aseptic filling equipment intelligently produces and forms hyaluronic acid skin care products at one time. In the unique "live studio" of hyaluronic acid manufacturer Huaxi Bio, the "integration" of advanced manufacturing and new retail has spawned many "explosive products".

　　Live broadcast on the production line, moving the market into the factory; Use live big data to guide production, and connect supply and demand with "cloud" to reduce inventory pressure … … Live stream economy keeps manufacturers close to the front end of the market. "It is not so much a technological upgrade as a change of thinking." Ye Shouzeng, founder of clothing brand Zhihe, said that since last year, about 30% of sales of Zhihe have been promoted through new media.

　　Taobao live broadcast report shows that in 2020, nearly 1,000 live broadcast rooms with a turnover of over 100 million yuan were born in Taobao, among which the number of live broadcast rooms of merchants accounted for more than 55%. More and more brands quickly try, run in and establish a talent matrix suitable for brand development, and acquire and precipitate users in self-broadcasting channels. Sharing lifestyle-related content such as wearing, fitness and travel experience, the "shared live broadcast" explored by Xiaohongshu has become another mode of live broadcast.

　　Live stream economy has accelerated the intelligent transformation of many industries. However, it is undeniable that the industry is also facing problems such as homogenization of content, some of which are suspected of vulgarity, and the standards need to be further established and improved.

　　Experts believe that when live stream economy presses the "acceleration button", it should pay special attention to promoting the healthy development of the industry. For example, anchor popularity should be based on righteousness, live broadcast with goods is not about "destocking" and "rushing sales", but about honesty, standardization and improvement of the whole process of service. Live broadcast platforms should not only focus on heat regardless of quality, but also create high-quality live broadcasts with good value and technology, etc., to encourage innovation, standardize industries, and make the new economy and new formats stable and far-reaching.

　　

　　Photo of Yang Jinyuan when he joined the army Source: Liberation Army Daily

　　

　　Xiaogang Feng is with Yang Jinyuan. Source: Liberation Army Daily

　　"Every sacrifice is immortal!" The New Year’s blockbuster "Assembly" directed by Xiaogang Feng received rave reviews from the audience as soon as it was released. Yang Jinyuan, the author of the original film "Lawsuit", a retired sailor and editor-in-chief of Overseas Chinese Times in Putian City, Fujian Province, quickly became a hot figure.

　　After graduating from high school, Yang Jinyuan entered the military camp and became a sailor in a frigate brigade of the Shanghai base of the East China Sea Fleet. Looking back on his military career, Yang Jinyuan often lamented: "It was six years as a sailor, which gave me the precipitation of military life and made me create military themes. My fate with Lawsuit and Assembly also comes from the military complex in my bones. "

　　Yang Jinyuan said that the novel "Lawsuit" was written by accident, and it was more due to his sensitivity to an event. It was one day six years ago, Yang Jinyuan was watching TV with his family, and the talk show People’s Story of CCTV caught his attention. The film tells the story that all the comrades-in-arms of a veteran were killed in a battle of the liberation war, and only he survived the injury. For a long time, the veteran has been looking around for the remains of his comrades-in-arms to prove that they are not missing persons but martyrs. In order to remember his comrades-in-arms, the old man moved his home near the military camp. Whenever the bugle sounded, he always appeared at the gate of the military camp. "Although it took only two minutes for TV programs to tell this story, the two images of bugles and veterans immediately aroused my strong interest. I thought at that time that I could write a novel about it, just about war, commitment and credit! " Yang Jinyuan was deeply moved by the war friendship forged in the gunfire and smoke, and his creative inspiration poured out.

　　So, Yang Jinyuan wrote this true story into the novel "Lawsuit". In order to cover the transfer of large troops, the persistent "one-track-minded" company, Elder Valley, was ordered to fight a war of resistance, and made an appointment with the colonel, taking the assembly number at midnight as the order to retreat. However, the old valley and the brothers of the whole company killed from day to midnight, and then from midnight to dawn, waiting hard in the fight of life until the whole company was killed one after another, leaving only the old valley injured and surviving, and did not hear the assembly number blowing. Did the colonel forget to let the trumpeter play the trumpet, or did the troops leave the whole company behind? This question has been puzzling the old valley. After being separated from his troops, Lao Gu spent decades looking for the head of the regiment, trying to "make a statement", only to learn that the head of the regiment had died in the Korean battlefield. The novel was first published in the April issue of Fujian Literature in 2002, and then reprinted in the June issue of Novel Monthly. Later, Zhang Guoli, a famous actor, discovered The Lawsuit and recommended it to Xiaogang Feng, a famous director. The film Assembly has a story template.

　　From an early age, Yang Jinyuan often heard his family tell him "revolutionary fragments". "After a place, my parents will tell me that it was here decades ago that they ventured through the blockade to survive. At the time of the war, big or small dangers often come. In the open and dark battles between the enemy and me, life and death are often in a flash. " Fujian is an old revolutionary base area. In wartime, "missing" soldiers are not uncommon. In the chaos of war and chaos, troops often reduce their numbers or temporarily increase their numbers. The people who lead the troops often can’t know exactly how many people were in the army yesterday and how many people are today. It is even more difficult to find out how some people are missing afterwards. Therefore, in post-war statistics, the number of "unknown martyrs" far exceeds that of famous martyrs with surnames. According to the pension statistics of the Ministry of Civil Affairs at the beginning of liberation, there were more than 1 million famous martyrs in the revolutionary war, and the unknown martyrs were at least several times this number. After the diffuse smoke clears, some things are often ignored or even forgotten.

　　For such a thing, Yang Jinyuan gradually developed a sense of responsibility to "reflect it". In 1991, Yang Jinyuan, who had returned from the army to work in Putian, began to take over the task of shooting a feature film on revolutionary themes. During that time, he traveled all over the old revolutionary base areas in Putian, surrounded by past details every day. "It is difficult for people to recall something completely. He doesn’t know what a feature film wants. Although the past history is grand, all the people in the authorities will know are some details, and what he tells you are some personal feelings," Yang Jinyuan said. "Later, I thought it might be more appropriate to write this history in the form of a novel." If we carefully taste Yang Jinyuan’s war novels, we should pay attention to individual destiny, which is the "central idea" of his creation. On the contrary, war becomes blurred and becomes the background of the fate of the characters, because in his view, the novels focus on people and their thoughts and souls.

　　Yang Jinyuan has his own understanding that his novel "Lawsuit" can be seen by Xiaogang Feng and made into such a blockbuster with strong repercussions: "In the past, military movies and TV shows, such as Heroes and Children, Fighting in the South and Fighting in the North, etc., all highlighted the lofty image of soldiers, but now such films have begun to change to describe the inner heart of the characters, such as Bright Sword, Years of Burning Passion and so on. And "Lawsuit" is all about the fate of small people from beginning to end. I discuss the problem of human nature and look back at the war from human nature. Perhaps this attracted Feng Dao. "

　　This cooperation with Xiaogang Feng is not the first "electric shock" for Yang Jinyuan. Before Lawsuit, he also wrote many works, such as A Woman with a Sword in Her Life, Don’t Marry Me If I’m Not a Virgin, The Courtyard, The Conscript, etc. Among them, The Courtyard and The Conscript have all been adapted into TV dramas and broadcast on CCTV.

　　Now, the bugle of Assembly has not fallen, and Yang Jinyuan’s other military novel Breakthrough has also emerged. The famous director Huang Jianzhong personally prefaces the publication of the book and is preparing to make it into a 30-episode TV series. (Liberation Army Daily/Xu Outline Wang Jinping Chen Ji)

Editor: Cao Jin