Some people say that this is an era of "everything is born in red". With the development of Internet, Internet celebrities have been born, and "online celebrity" industry and "online celebrity" economy have emerged. Many teenagers even set "online celebrity" as their most desirable career in the future.

　　Objectively speaking, "online celebrity" is not a scourge. In this era, standing on the Internet, pigs can fly, not to mention the "online celebrity" with something to watch and speculation. The atomization of society, the madness of entertainment, the diversity of values and the division of public opinion … … It provides the best soil for the prosperity and popularity of online celebrity. "online celebrity" can also be "the most beautiful" with three views and integrity; But once it falls into the "vanity fair" of eyeball economy, at this time, the "online celebrity" economy will be easily possessed with a little eye-catching.

　　At present, "online celebrity" is full of chaos, involving drugs, violence, vulgarity, pornography, scams and rumors … … It’s hard to say, especially the live webcast. In 2016, webcasting in China developed rapidly, with more than 400 webcasting platforms in China. Some large-scale webcasting platforms have over 100 million registered users and over 10 million monthly active users. However, vulgarity, pornography and other content have been repeatedly banned. On August 27th, CCTV took "Webcast ‘ Huang ’ With ‘ Black ’ " A 15-minute special report was made on the topic. Famous live broadcast platforms such as Cat Pup, Yingke, Panda TV, Tiger Tooth and so on were impressively listed because of spreading vulgar pornographic content and cheating and interest bundling. For the sake of being red, it’s really quite a fight: the bottom line of the law is gone, and the underwear of morality is no longer worn. A few "online celebrity" use network technology as the engine to reverse civilized society for hundreds of years — — Either physical temptation, crazy racing, or obscene conversation, each of them goes further and further on the road of selling three customs.

　　When shame becomes the joke of vulgarity, it’s not just children’s career aspirations that "online celebrity" brings bad effects. First, it ruthlessly dispels the core values and positive energy of this society. In Entertainment to Death, Pozmann has long expressed his warning and anxiety about the rampant pan-entertainment culture. If everything is deconstructed by the "online celebrity" culture, the boundaries between right and wrong are vague, the beauty and ugliness are unclear, how to have fun, and how to be "out of position", then online carnival will become another kind of spiritual ecstasy.

　　Secondly, it provides an imposing model for bourgeois thinking such as quick success and instant benefit, mercenary and so on, and promotes and revives money worship and kitsch, which should have become rats crossing the street. Overnight fame, once profiteering, impetuous mentality in the "online celebrity" nouveau riche thinking interpretation of an alternative "peak of life." Gentle and honest civic rationality, resolute and sonorous public order and good customs will all encounter persistent provocations in the realization thinking of "online celebrity" economy.

　　In addition, the "online celebrity" line, which caters blindly and only exaggerates, is also mocking the spirit and style of Chinese culture; Especially in public events and public interests, the mysterious voices and extreme words of a few "online celebrity" have harmed the security and stability of social order.

　　For all kinds of "online celebrity" chaos at present, the supervision and platform should be managed, and the "online celebrity" should be self-respecting and self-reliant. Whether it is the tangible online celebrity Convention or the intangible force of rules, if the "online celebrity" and the platform can abide by the bottom line of morality and civilization, abide by the "red line" of laws and regulations, and take the initiative to assume social responsibilities under the temptation of immediate interests, they will be able to draw a new sky in the territory of "online celebrity" in China. In a word, online celebrity should not be reduced to vulgar "pronoun", and self-control and self-cleaning should become the "standard" of "online celebrity" phenomenon.

Financial report for the first quarter of 2023: Without considering price reduction, pure electric vehicles are coming soon.

• At present, the price reduction is not considered, and the pure electric vehicle will be released in the fourth quarter of 2013.
• The performance in the first quarter reached a new high, hitting 30,000 deliveries in June.
• Marketing management fee rate dropped to 9.8%.
• The company will develop "intelligence" and "electric energy" in the next stage-"dual-energy strategy"

LI’s performance in the first quarter hit a new high, hitting 30,000 deliveries in June.

May 10th, LI (Nasdaq:LI；; 02015.HK) released the financial report for the first quarter of 2023. The financial report shows that LI achieved revenue of 18.79 billion yuan in the first quarter, a year-on-year increase of 96.5%, a record high, slightly higher than the market estimate of 18.68 billion yuan; The net profit was 934 million yuan, and the net loss in the first quarter of 2022 was 10.9 million yuan, up 252% from 265 million yuan in the fourth quarter of 2022.

LI’s outstanding financial performance in the first quarter was supported by the substantial increase in sales. In terms of delivery volume, in the first quarter of this year, LI delivered a total of 52,600 vehicles, up 65.8% year-on-year, achieving the best single-season delivery result.

For the second quarter of this year, LI gave delivery guidelines of up to 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; It is estimated that the revenue will reach 24.22 billion yuan to 25.86 billion yuan, a year-on-year increase of 177.4%-196.1%.

At the conference call, Li Xiang, CEO of LI, said that the delivery volume of LI will continue to climb in the second quarter, and we should strive to achieve the goal of delivering 30,000 vehicles in a single month in June this year. The pure electric vehicles in LI will be released in the fourth quarter of this year. After the release, they will start the test drive in the store and gradually start the delivery, which will keep the same pace of release and delivery as the L9, L8 and L7 models.

Sales in management fee rate fell to 9.8%.

At present, the annual gross profit rate target is 20%, and the sales management fee rate is reduced to 9.8%. As far as gross profit rate is concerned, the overall gross profit rate and automobile gross profit rate in LI are both down year-on-year and up month-on-month. The gross profit margin was 20.4% in the first quarter, 22.6% in the same period last year and 20.2% in the fourth quarter of 2022. The gross profit margin of automobiles was 19.8%, compared with 22.4% in the same period last year and 20% in the fourth quarter of 2022.

Li Tie, CFO of LI, said that in the first quarter of this year, the overall gross profit margin of vehicles decreased, and it is expected that all sales in Li ONE will be completed in the first half of this year. At the same time, there is still room for improvement in the profit margin of the Air version. However, considering other potential factors, we still maintain the goal of 20% gross profit margin for the whole year.

LI’s R&D expenditure is also rising. In the first quarter, it invested a total of 1.85 billion yuan in R&D, up 34.8% year-on-year, and the R&D expenditure rate remained at around 10%, which was in line with LI’s previous expectations. Li Tie said that the R&D expenditure will remain the original annual plan, at around 10 billion to 12 billion yuan. Sales management expenses depend on the profit level and will be further optimized.

Due to LI CEO Li Xiang’s speech at the Weibo a few days ago, LI’s expenses have further become the focus of economic industry analysts.

Li Xiang released Weibo and said: "The market expense rate of LI brand is 0.6%, including all public relations, activities, advertisements, auto shows, press conferences, car owners’ operations, etc. I have to approve the expenses of tens of thousands of yuan to avoid wasting money." At the same time, he also mentioned that the market expense ratio of mainstream brands is 2%-3%, which is 4-5 times that of LI.

It has always been called the ideal of "picking factories", and many economic analysts have commented that the expense rate is properly controlled. The financial report for the first quarter shows that in the first quarter of 2023, LI’s sales, general and management expenses were RMB 1.65 billion, up 36.8% year-on-year and 0.9% quarter-on-quarter, accounting for 9.8% of revenue, further decreasing compared with 2022. In 2022, LI’s sales, general and management expenses will be 5.665 billion yuan, accounting for 12.5% of the total revenue, and both of them will exceed 20%.

At present, price reduction is not considered.

At present, the price of lithium carbonate, the raw material for batteries, has dropped sharply. Some analysts asked LI if there was any plan to reduce the price. Li wanted to reply, "There is no consideration of reducing the price at present, because when we made detailed long-term planning and pricing, we have already set the price at the most competitive price in the corresponding price range according to the level and size of each vehicle, and both upward and downward fluctuations will be problematic. This is the fundamental reason why we have been very cautious in pricing and insist on long-term consideration. "

The ideal pure electric vehicle was released in the fourth quarter of 2003.

There are market rumors that LI pure electric vehicles will be postponed until next year. At the earnings conference call, Li Xiang revealed that the pure electric vehicles in LI will be released in the fourth quarter of this year. After the release, they will start the test drive in the store and gradually start the delivery, which will keep the same release and delivery rhythm as the L9, L8 and L7 models. By 2025, the product layout of "1 super flagship model +5 extended-range electric vehicles +5 high-voltage pure electric vehicles" will be formed, which will face more than 200,000 markets and fully meet the needs of home users.

The ideal pure electric vehicle will use Kirin battery from Contemporary Amperex Technology Co., Limited, and the Kirin battery has been mass-produced. According to the technical parameters provided by Contemporary Amperex Technology Co., Limited, the volume utilization rate of Kirin battery can reach 72% at the highest. The new battery pack can increase the energy density of ternary battery system to 255Wh/kg, and the energy density of lithium iron phosphate battery system to 160Wh/kg. Kirin battery will be suitable for two battery types, which means that the ideal pure electric vehicle will have two battery versions.

At the same time, ideally, it is estimated that more than 3,000 charging stations will be built by 2025.

Changzhou factory has two production lines, and Beijing factory produces pure electric vehicles, with an annual production capacity of 100,000 units in the first phase.

In terms of production capacity, Ma Donghui, President and Chief Engineer of LI, introduced.

Changzhou factory has two production lines, one is double-shift production, which can produce 20,000-25,000 vehicles per month; Another single-shift production line produces ideal L7 and ideal L8, which can produce 10,000-12,000 vehicles per month. If both production lines are produced in double shifts, the monthly output can reach 50,000 vehicles, which can completely match the current ideal delivery volume.

For pure electric vehicles, the LI factory will plan to design a production capacity of 100,000 vehicles per year. At present, the current production capacity of Changzhou factory in LI can fully meet the delivery volume of ideal L-series vehicles. For example, the surge in orders can be solved by scheduling and recruitment functions.

The company will develop "intelligence" and "electric energy" in the next stage-"dual-energy strategy"

At the auto show on April 18th, Ideality released its next stage of development, "Double Energy Strategy".

"Intelligence" and "Electric Energy" —— "Dual Energy Strategy"

"intelligence": the era of intelligent driving 3.0 represented by urban NOA,

"Electric Energy": Opening a new chapter of keeping pace with extended-range electric and high-voltage pure electric.

It is more convenient to go to the overcharge station than to the gas station.

In terms of urban NOA, Ma Donghui introduced that at the end of this year, the urban NOA function will be pushed to 100 cities across the country, and the order of pushing is related to the logic and the number of local LI models. The technical architecture of an ideal city NOA does not depend on high-precision maps, so theoretically speaking, our city NOA function can be used wherever there is a navigation map. If the number of ideal L9, ideal L8 Max and ideal L7 Max in the city where the user lives is higher, and the number of driving miles is higher, the data packet in this city will be larger, and there will be an opportunity to release the NOA function of the local city earlier.

-End-

"Some people run out of a brilliant life and the whole family is happy; Some people put the cart before the horse and regret it; ……

In my opinion, for people who are not full-time athletes, the first success of running is to gain health. Secondly, through the "correct evil" eating habits and work and rest, the family is happy. Third, when the pursuit of personal competition is realized, you will gain a joy. "

Although, we often say "Hold on to your heart and run.”。 Those runners who can really keep their original heart are really happy people.

Everyone is praising "self-discipline", but there is another virtue besides "self-discipline", which is called "humility". Including humility to life, to law and to oneself.

Any craft, once it has a foundation, is easy to fail.

Just like a young man practicing martial arts, when he first practiced, he couldn’t learn how to move, and he felt very inferior. When he got the hang of it, it was easy to master the movements, and even when he began to enter the room, he accidentally developed a sense of self-identity as a master who "played all over the world". After that, I encountered setbacks and failures, and I realized that there are people outside, and there are days behind, and I returned to rationality.

In fact, everything has the same rules.

Some people, their eyes only look at the peak, not the peak, are not a problem. If so, the world record holder is the only one in all walks of life who needs to exist.

Modest people, in their lives, can see teachers everywhere for them to learn.

We should not only learn from the good knowledge that encourages us to make progress, but also learn from the good knowledge that encourages us to brake and stop in time.

The following situations may have been experienced by runners more or less.

Make a schedule, but destroy it.

Class schedule is a very useful and important training means. It can effectively avoid randomness in training, and I usually call it "drifting with the flow".

However, since it is a timetable, there must be a clear timeliness-what to do on Monday, what to do on Tuesday … what to do on Sunday.

Don’t say that the general public who are amateur trainers, even professionals who take training as their responsibility every day, will inevitably have different situations every day, and even sometimes they can’t practice that day.

For our fans, it’s time to test a person’s wisdom once it conflicts with the class schedule because of time, weather, physical condition and other factors.

Is it to overcome all difficulties and head on, or to change the plan and make appropriate adjustments?

Some people worry that they will become accustomed to improvising, which will make them slack off, so they will not give themselves any accommodation.

It doesn’t matter whether you are accommodating or criticizing yourself. It doesn’t matter whether it’s good or bad. The key depends on yourself.

Worried that one accommodation will lead to later accommodation becoming a habit and becoming lazy. That can only show that nature is really lazy, not because of an injury (or other reasons), but also because of other reasons to give up.

I have had such an experience: I still refused to delay the class schedule and gritted my teeth. Of course, the result can be imagined.

At this time, I always hope that through persistence, the pain can be slowly calmed down, and the result is always worse.

I didn’t want the schedule to be affected, but it was greatly affected.

When the risk has clearly appeared, stop loss (which means reducing the harvest) is also wisdom. In other scenes, people should try their best to make efforts.

Give a hobby too heavy a mission.

Before, a runner said that if you encounter bad weather, you will always rush forward-of course, that is very dangerous.

I was surprised and asked, why did you rush when all the dangers were in front of you?

A: Compromising with bad weather is not my character.

Personality is all born, where can others have a say?

Of course, I admire this spirit of struggle. If this is the main business, I can understand it. But such an attitude towards a hobby really surprised me.

Perhaps the so-called health concept that I have always advocated is too unrequited, and then there is no communication between runners.

I always feel that there are many places in a person’s life that we need to exert ourselves. The hobby of sports helps us to increase our foundation (health), that’s all. It is unnecessary and unreasonable to undertake too many missions unless it is the focus of life.

Even people who take this as their life focus (for example, earning bonuses by running for a living) still have to strive for a balance between achievements and risks. It seems that ordinary people have put the cart before the horse by letting a hobby undertake too important a mission.

This truth is very similar to project management: as long as a project is given too important a mission, it will often fail.

ride a horse

I have nothing against runners challenging to run marathons. I am also very happy to shake for 40 kilometers at a slow speed when I am in good health.

But what I can’t accept is this view: if you don’t run a marathon, is it still running?

Who says you can’t run without running a marathon? As far as I know, Su Shenbing Tian didn’t run a marathon either. Who said he wasn’t a runner?

As for the addiction to running marathons everywhere, running the whole life is in a mess: poor health, neglect of taking care of family members, and so on, it has really put the cart before the horse.

Do what you can, on the premise of a solid training foundation, run 40 kilometers without hidden dangers in health, which is actually quite good. There is no problem running down, stepping down and retiring halfway.

Get good grades, be happy, rest for two more days, and the snail will slow down, and the completion is success and happiness. If you can’t finish it, it will be a joy to retire halfway and cheer up the brothers who are still on the road and help them with logistics. What’s wrong with it?

Fight for victory with everyone.

I used to join some online running social circles.

See how many kilometers a great god has run in the community, and you should keep up with it yourself.

See who’s pb is higher than himself, and secretly work hard according to the level of ta, without considering that his physical condition is a lot worse than others-of course, he can’t catch up generally.

Even, sometimes it is found that on a certain route near home, who runs more times than himself this month, Pixing Dai Yue will also catch up …

This kind of experience may have been experienced by many people.

Even if you are faster than anyone in the online community, what’s the matter? No one gave you a bonus. When your leg is hurt and you are in bed, you have to buy ointment yourself.

It is human nature to win. Always look at the goal higher than yourself and meet Si Qi, which is the role of the competitive side. But regardless of the actual situation, regardless of their own conditions, and to pursue things far beyond their ability, it is worthy of vigilance.

Don’t listen to the body’s call

This is probably the most deadly.

I experienced it once last year.

After running, on the way home, I have already touched my knees, and I feel it when driving. Fortunately, it is the left leg, which is idle when driving.

This is obviously hearing the voice of the body.

Fantasy relieves it by stretching-there is greed of "recovering quickly" in my heart, and as a result, stretching is a bit excessive. At that time, there was a clear and sudden feeling of cracking in the injured part. The next day, I found that my symptoms were not alleviated. I thought it might be because my body was tight and I didn’t relax. I hoped to relax and run away, and I was completely hurt. That night, it was so painful that I couldn’t even turn over. Since then, it has officially entered a long rest period.

In fact, I heard the call of my body, and I know that the most correct response at this time is to rest. But I was lucky, hoping not to stop the progress, and finally, I was stopped for several months.

I don’t listen to my body’s voice, but I feel lucky when I hear it. It’s all caused by greed. Greed together, it is unlucky.

Running is like this, so is life.Do you have these running pictures above?

Author: Old Wesius _ Song Weijiang, a runner and fitness enthusiast, advocates the fitness principle of "scientific training and reasonable diet" and advocates the lifestyle of quitting smoking and drinking. Running is mainly to improve health, supplemented by proper pursuit of competitive ability.