Huawei will continue to invest in the media field, with the core value of "spreading the mainstream, integrating wisdom with simplicity", combining with the judgment of cutting-edge trends and understanding of major scenes, and by innovating new technologies, building new capabilities, improving new ecology, joining hands with industry partners to serve the deep digital transformation and intelligent development of the industry, and jointly promoting the continuous evolution of the media in the direction of intelligence, minimalism and integration.

On November 24th, the 2021 China Online Media Forum, co-sponsored by the Central Network Information Office, the Central Radio and Television General Station and the Guangdong Provincial Party Committee Network Information Committee, was held in Guangzhou, Guangdong Province with the theme of "Development and Order, Making Large Traffic Surge Positive Energy". This forum, focusing on the topics of online media content innovation, technology empowerment, industrial development, responsibility contribution and Greater Bay Area, thoroughly explores the new situation, new challenges and new topics currently facing, promotes the innovation, integration and intelligent development of online media, and jointly plans new ideas, new directions and new paths for the future development of online media.

At the same time, Huawei co-organized a technical sub-forum with the mainstream central media people’s network, and displayed three exhibition areas of "new creation, new experience and new live broadcast" with the theme of "wisdom, simplicity, media integration and value innovation" in the exhibition area, with a total of 12 exhibition points. Using technologies such as 5G, cloud computing and AI, Huawei’s latest technologies and application achievements in the media field were comprehensively demonstrated in innovative technologies such as digital content production, HMS Core3D modeling service, digital content copyright protection, AR, VR, digital person+real-time sign language translation, artistic works creation and distributed live broadcast service based on distributed capability development of HarmonyOS system. Promote the integrated development of "quality content+leading technology", enable new technologies to empower the media, and open a new chapter in the development of the media industry.

New technology and new scene

"Committed to bringing the digital world to everyone, every family and every organization, and building a smart world with the Internet of Everything." Corporate vision and its mission have made Huawei a source of new technology supply in the era of smart media.

Technologies such as 5G, cloud computing and AI are the important cornerstones of building an intelligent communication system. Huawei gives full play to its own advantages in cloud computing, network, terminals and ecological construction, and empowers technology in the process of promoting deep media integration and building new mainstream media. By changing the partner system, Huawei has formed a new eco-partner cooperation mechanism, innovated and developed with its partners, constantly established new scene applications, and jointly promoted the development of media applications in the direction of intelligence, minimalism and integration.

Ubiquitous cloud native services help build an intelligent communication pattern. In the process of intelligent media construction in China, Huawei, with its outstanding cloud service capabilities, has become a solid technical cornerstone for the construction of intelligent communication pattern in China, enabling the intelligent transformation of institutions and promoting the upgrading of media business. Huawei Cloud provides two kinds of solutions for the media industry, one is a business-oriented solution that provides specific business support, and the other is an institutional solution that enables media integration and transformation. Business-oriented solutions are the embodiment of Huawei’s cloud-based capabilities, and cloud infrastructure and computing resources can support media-specific business needs. Rendering solution, digital marketing solution, fast video solution and cloud VR solution have solved the problem of investment threshold for media high-performance IT infrastructure. For example, Huawei Cloud provides Mango TV with video-on-demand service supporting T-class bandwidth peak. The institutional solution demonstrates Huawei Cloud’s advanced empowerment of industry organizations, and is committed to the integration and transformation of media organizations on a macro level. Huawei Cloud’s "Converged Media Solution" helps the media to realize the cloud transformation of "collecting, editing, sending and storing" quickly, and the "5G Media Solution" solves the problem of media 5G network adaptation and supports the optimization of complex mobile application experience.

Leading the global 5G technology and providing "full chain" technical services for intelligent communication. Entering the intelligent era, Huawei is gradually becoming a "full chain" technology service provider for intelligent communication. In terms of network coverage, Huawei continues to promote China’s network construction with communication technology. The "RuralStar" solution can quickly provide high-quality broadband services to remote areas, promote "digital inclusiveness", and further expand the network "Zhilian" picture; In terms of network transmission, Huawei’s 5G technology provides basic technical support for high-quality high-speed network communication, and now it has realized the comprehensive opening of end (terminal), pipe (network), cloud (cloud service) and core (chip); In terms of network deployment, Huawei introduced AI and other technologies, and launched "intelligent" network applications such as "iMaster MAE" mobile network automation engine technology with open architecture and "5GtoBSuite" network automation management platform to improve the efficiency of network operation and maintenance. With the increasing demand for wireless networks by end users and vertical industries, the 5G industry has become a new engine for the growth of the wireless industry. Through end-to-end innovation, Huawei has built a 5G network with excellent performance and energy saving, providing strong technical support for opening up the "last mile" of communication.

Construct a "1+8+N" equipment circle to form an intelligent communication ecosystem. From terminals to Internet of Things (IoT) devices, Huawei redefines the experience through AI, allowing consumers to get the ultimate personalized "full-scene smart life" experience in the whole scene of home, travel, office, audio-visual entertainment and sports health. Huawei’s "1+8+N" device circle takes smart terminals as the main entrance, tablets, PCs, VR devices, wearable devices, smart screens, smart audio, smart speakers and car machines as the auxiliary entrances, and pan-IoT devices connect the digital world, and create a smart life experience for consumers around five scenes: home, office, travel, sports health and audio-visual entertainment. In the future, HarmonyOS (HarmonyOS System) will become the core link of serial devices, and also provide a guarantee for the realization of wider intelligent communication at the user level in the control of the underlying system. The cross-device information transmission and sharing of Huawei terminals has broken through a single scene, laid a foundation for accumulating more data for itself, and provided an innovative soil for partners in the media industry in yowza.

From multimedia communication to all-media product technical services, Huawei has been deeply involved in the application and continuous innovation of media technology for 25 years, providing solutions for partners in five major areas: ultra-high definition, media convergence, film and television, smart publicity and smart radio and television, hoping to promote the development of the media industry in the direction of intelligence, minimalism and integration and promote industrial upgrading.

New creation and new live broadcast

In this forum, Huawei’s new creative exhibition area focused on the digital content production line, HMS Core 3D modeling service, Huawei information flow engine and petal chain innovation platform, while the new live exhibition area was a comprehensive presentation of Huawei’s multi-perspective, Huawei cloud free perspective and distributed live broadcast.

Huawei cloud digital content production line mainly solves the problems of content development and production efficiency and cross-regional multi-team collaboration, and works with users in the media industry to create an industry technology ecology. Relying on the four capabilities of cloud production, cloud rendering, cloud desktop and media AI, this production line provides industry users with full-process technical services from virtual shooting, film/animation post-production, variety post-production, digital production, lightweight cloud live broadcast and other film and television production and release.

In the field of graphics and images, Huawei’s 3D modeling service is based on Huawei’s self-developed algorithm, which can provide users with the functions of 3D object modeling, material generation and motion capture, and realize efficient production of 3D digital content. 3D object modeling greatly reduces the threshold dependence of hardware. Users only need an ordinary RGB terminal to generate high-precision 3D geometric models with one click. Material generation is to highly restore the light and shadow effects of objective world materials in mainstream rendering engines by shooting one or more RGB pictures and using AI-assisted material generation tools, so as to enhance the scene realism of materials. The ability of motion capture can be applied to scenes such as virtual character driving or behavior analysis. The model reconstructed by 3D Modeling Kit has no background, and the edges are clearer and cleaner, which can be widely used in the innovative development of product model making, teaching demonstration, game animation making, short video making and other fields.

Huawei Newsfeed Connect (HNC) is committed to providing partners with a one-stop business platform, which not only serves the content creation itself, but also helps partners understand the target users and the data performance of the content, so as to optimize the content more pertinently and gain more users and higher commercial value. At the Huawei Developers Conference (HDC)2021, HNC opened up 25 kinds of content creation capabilities, empowered content creators in all directions, supported multi-role login in the background, and centralized management of multi-account registration, which brought convenient operation experience to creators. In addition, in HNC, creators can also create business news, and get higher commercial returns through high-quality content "bringing goods". HNC, based on AI technology and big data, creates "precise, beautiful, fast and accurate" content production and distribution capacity support, and cooperates with creators to provide users around the world with a trustworthy, valuable and positive information experience.

In May 2020, Huawei launched Petal Search for overseas users, which can provide users with more than 20 vertical search services including shopping, tourism, local life, App and education. In addition, petal search has also built three ecological platforms based on vertical fields such as shopping, tourism and local life, aiming at completing the connection between people and services with smarter search and realizing the closed loop from information acquisition to service. Petal search has built a complete vertical ecology through the root technology of open search field, in order to achieve a better vertical search experience and technology upgrade path. Relying on Huawei’s HMS ecological and search root technology engine, Petal Search provides partners with vertical search services that are more in line with the local market demand and meet the characteristics of the industry, and provides partners with a platform for "borrowing a boat to go out to sea". Through the continuous polishing and experience improvement of technology, Petal Search provides vertical search services with higher accuracy and transaction rate for industry users, and provides more innovative technical support for partners.

Petal chain innovation platform, based on Huawei’s self-developed blockchain technology, is committed to building a credible internet and an open platform to improve industrial efficiency. The platform effectively solves practical problems in the industry by linking various industrial networks. At present, DCI copyright service solutions and traceability service solutions have been provided.

DCI copyright service is a full-process digital copyright service based on DCI standards, which is provided by Huawei and China Copyright Protection Center for Internet platforms by using blockchain, artificial intelligence, big data and other technologies. It mainly includes three core copyright service capabilities: ownership confirmation, authorized settlement and rights protection. DCI copyright service is aimed at all kinds of digital contents such as images, characters, audio and video under the digital network environment, and it is open to platforms and users in all vertical fields of Internet copyright ecology. The traceability service is to use Huawei’s self-developed blockchain technology to ensure the authenticity of traceability. By building a traceability service platform for merchants, it provides customizable and open traceability management services from brand to batch to commodity. In practical application, petal chain has joined hands with ecological partners to solve many trust problems.

Huawei Multi-view provides more personalized perspective choices for shooting with the help of 5G technology, bringing more immersive content. Multi-screen and multi-view can bring users a multi-dimensional, self-customized brand-new audio-visual experience, and also provide operators with a new business model of differentiation and payment on demand. Users can watch multiple perspectives of the same game, variety show and other activities on the screen at the same time, and can choose their favorite perspective to watch. Huawei is the first in the industry to promote the application of 5G+ multi-perspectives. At present, the existing cases include the Music Pioneer List Awards Gala, the Super League football match between Henan Jianye and Shanghai Shenhua, and the Jiangsu Lishui Marathon.

Huawei Cloud Free View Service can be used for artistic dance performances, sports competitions, film and television variety shows, online celebrity performances, photo taking in scenic spots, live broadcast with goods, exhibition drainage, action teaching and other scenes. Relying on Huawei’s cloud native media network, it integrates various shooting schemes, supports professional camera shooting and simple terminal shooting scheme, and provides the industry with the ability of free-view live broadcast, on-demand and wonderful moment generation quickly and agile, and at the same time provides an easy-to-use playback SDK, which realizes a novel viewing experience with free choice of screen angle at the playback end.

Huawei’s distributed live broadcast application scenario is that the anchor uses the distributed capabilities of HarmonyOS to transfer a single terminal service to multiple devices. Realize the remote control of live broadcast, close-up shooting of co-broadcast products, large-screen anchor and product confluence display, and real-time data kanban function respectively.

New business and new experience

In the all-media era, technology plays an important role in promoting the development and change of information dissemination. Every new technology stage will bring new information dissemination forms and modes, and also form new business models. The new experience exhibition area focuses on new business experiences such as unseen, VR Changyou, HMS Core sign language service, HarmonyOS Zhilian, AI portrait gallery, etc.

"No See" is a newly developed AR product focusing on entertainment and socialization. Users can be in it, explore AR gameplay, create their own AR world, experience a new AR social model, and express themselves with AR. "No See" is the first innovative product in the industry that integrates AR scene co-creation, AR socialization, graffiti and other functions. It makes the real world more interesting by superimposing virtual information based on the characteristics of location and environment.

VR Changyou is an innovative practice based on human posture recognition and virtual reality technology. It defines interactive semantics by extracting the human skeleton features in the collected video stream, and combines the preset panorama and virtual 3D model to create an immersive VR interactive experience, so that users can experience the remote scenery without leaving home.

Huawei’s sign language service is based on Huawei’s self-developed pre-training language model, machine translation algorithm and multi-modal digital human action generation algorithm. At the same time, it cooperates with authoritative institutions such as Information Accessibility Research Association and Education Department of Beijing Normal University to achieve coherent and natural sign language body posture, gesture movements and expressions. Huawei’s sign language service has a wide vocabulary, covering more than 10,000 sign language vocabulary, which can fully meet many application scenarios such as life communication, education and learning, and social information acquisition. For example, in the scene of children’s education, the text in a specific book can be translated into sign language to help deaf children read and learn.

The AI Portrait Gallery is another highlight of Huawei’s booth. AI algorithm can create works of various artistic styles by learning works of art many times, avoiding the inefficiency, high cost and confusion of manual workshop-style creative design. With the help of Huawei’s cloud computing and large bandwidth, Wenchuang Company can use AI to produce the style elements it needs on the cloud to fill its entire works, and can also use this technology to make stylized templates and share them on the cloud, providing infrastructure empowerment for the refined division of labor in the entire cultural and creative industry chain.

In addition, Huawei’s smart full-scene ecological strategy started the upgrade of hardware ecological brand, and HUAWEI HiLink was upgraded to HarmonyOS Zhilian. This exhibition area focuses on Huawei IdeaHub, which integrates intelligent writing, extremely clear screen projection, video conferencing and open office applications. This technology can meet the smart office needs of corporate meeting rooms, open office areas, manager’s offices and other scenarios, and help the digital transformation and upgrading of corporate office.

New ecology and new value

At the technical sub-forum on the morning of November 24th, guests and representatives from the competent authorities, mainstream media, commercial platforms, Internet companies, experts and scholars conducted in-depth exchanges and discussions around the theme of "Innovation: Technology Empowerment". Huang Jin, chief strategy officer of Huawei Cloud, attended the forum and delivered a speech, discussing with the guests how the media can use new technologies to fulfill new missions and show new achievements under the background of profound changes in the world pattern and the ecology of public opinion.

Every technological breakthrough brings innovation leap for partners and the whole ecosystem. It provides leading technologies and solutions to companies from all walks of life around the world, empowering industry partners to create more fruitful results in digital transformation and future value shaping.

Huawei builds a media content ecosystem based on terminal applications by expanding media partners and attracting content creators. On the one hand, Huawei’s content applications have established cooperative relationships with media and platform organizations to meet the content needs of end users. For example, Huawei Video cooperates with Mango TV, Tencent Video, Youku and other partners to create a one-stop integrated video window; Huawei Music cooperates with hundreds of record companies around the world, and at the same time cooperates with audio content service providers such as Himalayan and Dragonfly FM to expand the content of head anchor; Huawei Reading has also reached partnerships with Palm Reading Technology and Alibaba Literature, and put forward the idea of "building a global reading ecology", and combined with Huawei’s cloud cross-device reading function to optimize readers’ reading experience. On the other hand, Huawei actively attracts developers and creators to optimize the terminal content ecology with platform capabilities and creative technologies. It has developed a series of open platforms to absorb high-quality content, such as Huawei’s "Baihua" video content open cooperation platform, Audio Connect audio capability platform, VR audio and video ecological platform and so on.

While integrating content, Huawei pays attention to the guidance of values and emphasizes the quality of content. In the video field, Huawei focuses on three core directions: information, film and television, and knowledge, and works with creators to "build a new ecology of safe, healthy and high-quality content creation", and in the near future, it focuses on topics such as the founding of the party for a hundred years, accurate poverty alleviation, and traditional culture. In the future, Huawei will continue to be committed to "telling the story of China with partners and helping high-quality Chinese content go global".

In June, Huawei officially released the "Cloud-Cloud Collaboration" strategy, which deeply coordinated Huawei Cloud and Huawei Terminal Cloud, and provided a through service for partners including the media from institutional transformation to content distribution. For the audio-visual industry, Huawei released an "end-to-end audio-visual solution" based on "Yunyun Collaboration", which accelerated the production process of audio-visual products with Huawei Cloud, and then distributed and operated with Huawei Video as the core of the terminal cloud platform. In the field of information content, Huawei’s "Huawei Information Flow Engine" (HNC) based on "Yunyun Collaboration" has reached cooperation with partners such as People’s Daily Online, World Wide Web, Shanghai Newspaper, Sina News, etc., providing rich cloud native capabilities in content creation based on technologies such as big data and AI, and helping information content reach Huawei end users with a little access to Huawei terminal cloud.

"Yunyun Collaboration", in addition to tilting the existing traffic of Huawei’s terminal cloud service to media partners, also proposes to support cooperative organizations in the terminal installation of media applications, forming a good industry application ecology. Based on the "Yaoxing Plan" initiated by Huawei Developers Alliance, Huawei released the "Yaoxing Media Plan" specifically for media application integration and innovation, providing media industry partners with resources to promote and support Huawei’s application market. The collaboration of the two clouds allows Huawei to provide users with a better content experience while serving the media. For the media, Huawei has opened the terminal cloud user traffic to media organizations that have established deep cooperation with Huawei Cloud, providing more opportunities for its integration and development.

Co-existence and win-win and long-term interests of partners are the key elements to build a digital industry ecosystem. Huawei practices the promise of "leaving simplicity to customers and partners, and leaving complexity to itself", and provides partners with support such as empowerment and operation, so that partners can gain greater benefits in the big market of digital transformation.

Let’s look at a set of data first. In the first 10 months of 2022, the production and sales of new energy vehicles in China exceeded 5 million, doubling the year-on-year growth rate and maintaining a high growth trend. Explain that the rapid growth of new energy is no longer policy-oriented, but more about the rapid changes in consumers’ concepts and acceptance.

And independent brands in the matter of new energy, the contribution is definitely a big part. Among them, from January to October this year, Geely Automobile’s cumulative sales of new energy has reached 249,500 units, and the achievements of new energy transformation have been highlighted. In addition to several independent new energy brands, the launch of Geely’s "Raytheon Hybrid" also plays an important role in boosting the brand’s new energy running.

One car is worth three cars, so you can earn it?

As the first product equipped with Raytheon hybrid, the launch of the fuel version has let us see its leapfrog product strength and high quality and price ratio. Then Raytheon’s mixed blessing was even more icing on the cake. On November 25th, the extended range version of Xingyue L Hi·P was officially launched. Two new models were launched, and the price after comprehensive subsidy was 239.7-253.7 thousand yuan.

Xingyue L Hi·P is built based on the e-CMA intelligent ultra-electric architecture. The new car has three electric modes: "pure electricity, extended range and electric hybrid", and has four innovative electric properties: "urban pure electricity, long-distance power generation, fast charging and camping discharge", covering the whole travel scene. It can be said that it has the hard-core strength of "one car for three cars".

In fact, the extended-range model is not much different from the hybrid one in terms of design and interior, mainly by making adjustments in some details. For example, the redesigned fog light area on the front bumper is not only more closed, but also the design with the same color as the car body further enhances the vehicle recognition. Others generally still use a relatively three-dimensional front face and a semi-enclosed air intake grille. With the shape of a square light group, the whole front face is still quite imposing in visual effect.

Xingyue L Hi·P has a body size of 4770*1895*1689mm and a wheelbase of 2845mm, which is consistent with Xingyue L Raytheon Hi·F version. Although it is officially positioned as a compact SUV, from the size point of view, it can be seen that it is larger than many joint venture medium-sized SUVs, which means a bit of a dimension reduction blow.

The value of "China Star" highlights the development of Raytheon’s mixed blessing

For new cars, the biggest highlight is of course the power system. Xingyue L Hi·P is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, which is actually a hybrid system of Leishen Intelligent Engine. The key point is that Xingyue L Hi·P comes standard with a CTP flat battery of 41.2kWh, which is close to the popular extended-range models. Take Li one as an example, its battery capacity is 40.5kWh. This also provides a basis for the extended range mode of xingyue l hi p. Under the working condition of WLTC, the pure battery life can reach 205km, far exceeding the plug-in and hybrid models of the same class.

Thanks to its pioneering 3-speed frequency conversion electric drive, Raytheon intelligent energy management technology can realize full-speed serial-parallel connection, 3-speed electric drive and intelligent adjustment of 20 working modes. In terms of energy supplement, Xingyue L Hi·P comes standard with a maximum of 85kW DC fast charge, and it takes only 27 minutes to charge from 30% to 80%. In addition, 6.6kW household slow charge is standard, while 3.3kW external discharge can meet the demand for camping electricity for more than 12 hours.

Since Geely launched the China Star high-end series, its products have been selling well. In the past 10 months, the China Star Series has exceeded 30,000 vehicles, an increase of about 32% from the previous month, among which the sales of popular models Xingyue L and Xingrui both exceeded 10,000. By the end of October, the cumulative sales volume of China Star will soon exceed 500,000, and the brand will continue to be promoted with high-value products.

Among them, the launch of the Xingyue L Raytheon series enriches the vehicle configuration, covering three power systems: fuel, hybrid and plug-in, which meet the different needs of users. At the same time, according to the data, the cumulative sales volume of Raytheon Hybrid has reached 48,570 vehicles from January to October, and the acceleration is still increasing.

Written at the end: From the sales structure of Geely in the past two years, it can be seen that the entry-level scooters, etc., which used to be used in the past, are quietly moving in the direction of high value, high quality and price ratio, and the overall sales "gold content" is constantly rising. As a brand-new masterpiece of Geely brand electrification development, Xingyue L Hi·P will accelerate the transformation of Geely automobile to intelligent electrification with its technical strength beyond its competitors and its official listing.

　　The Ministry of Housing and Urban-Rural Development held the deployment meeting of urban real estate financing coordination mechanism on January 26th. The meeting stressed that in view of the current financing problems of some real estate projects, all localities should focus on projects, pay close attention to research and put forward a list of real estate projects that can be given financing support, coordinate financial institutions in their respective administrative areas to issue loans, and accurately and effectively support reasonable financing needs. Credit funds should be ensured to be operated in a closed way and used in compliance, and misappropriation should be resolutely prevented. At the provincial level, it is necessary to track and monitor the implementation and strengthen supervision and guidance. At the national level, an information platform for urban real estate financing coordination mechanism projects will be established, and weekly scheduling and monthly notification will be implemented. The Ministry of Housing and Urban-Rural Development has made great efforts to implement the mechanism. It is understood that before the end of this month, the first batch of projects can win loans after landing.

　　The drastic changes and interest pattern adjustment brought by the new economy are fully reflected in the field of online car rental. On the one hand, the platform and networking characteristics of the new economy expand the scope and depth of the impact of contradictions. On the other hand, the new policy of online car rental involves a wide range, and the interest game increases the difficulty of landing the new policy.

　　The reporter of the Economic Information Daily learned that the Interim Measures for the Administration of Online Booking of Taxi Operating Services has been implemented for more than half a year, and the implementation rules of many local governments have not yet been issued. Some cities that have issued rules but have higher thresholds are facing "landing difficulties".

　　Many people in the industry and experts suggest that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

　　Some cities’ new policies about car network are "difficult to land"

　　The reporter learned that as of April 24, 2017, 85 cities have issued detailed rules for the implementation of the network car, 115 cities have completed soliciting opinions, and more than 100 cities have not yet completed soliciting opinions.

　　In some areas where the New Deal has been introduced, the policy landing still faces a game situation. The reporter learned that there are two main focuses of the game between policy requirements and platform interests: first, whether to implement household registration, vehicles, wheelbase and other requirements; The second is to what extent the operational data accessing the supervision platform needs to be reached and what content it contains.

　　In the actual operation process, some cities have imposed many restrictions on drivers’ household registration and vehicle price wheelbase, taking into account the local taxi market capacity and the strategic needs of urban development. Some platforms have found that the implementation of the New Deal in cities with higher thresholds will reduce the network car capacity by more than 90%, which is a heavy blow to the platform.

　　At the same time, the platform-based characteristics of the online car-sharing platform have broken the tradition of "the company is local" in the past. If the online car-sharing platform does not set up a local subsidiary, the local management department may not find a communication partner during supervision, which aggravates the difficulty of solving the problem.

　　On the other hand, the new economy, represented by the online car-hailing platform, quickly seized market share through subsidies and financing, but this fast pace had a great impact on the balance pattern of the traditional taxi industry in a short time. At the same time, in some higher threshold areas, it has also caused a greater "crowding out effect" on the network car drivers. These factors have led to constant friction between cruise car drivers and network car drivers in some places.

　　The new policy of network car has a wide range of influence groups. According to Didi’s travel statistics, as of February 2017, the total number of drivers registered on Didi platform reached more than 17.5 million. There are 2 million active drivers on Didi Platform, and the per capita daily income exceeds that of 160 yuan, while the total number of taxi drivers in cities across the country has reached 2 million. At the same time, there are thousands of software and algorithm engineer behind Didi.

　　The parties have different reactions to the new policy of online car.

　　The reporter learned that the situation of the New Deal landing across the country varies widely, and the views of all parties on the network car industry have also wavered.

　　In some places, the implementation period of the New Deal has passed, but the non-compliant network car is still in operation. The driver of the cruise car doesn’t know whether to stay at his job, and the driver of the network car doesn’t know whether to change careers.

　　According to the statistics of the Transportation Bureau of Beijing Municipal Commission of Communications, after the appearance of the network car, the income of cruise car drivers dropped from about 6,500 yuan in 2013 to about 4,500 yuan in the first half of 2016. From 2014 to 2016, the driver team lost nearly 10,000 people. However, taxi operation has improved recently.

　　A Didi executive, who asked not to be named, said that after the introduction of the New Deal, Didi’s car business also experienced a sharp decline, and drivers were losing a lot.

　　At the same time, passengers’ choice of online car has also wavered. According to reports, before the Spring Festival in 2017, the average number of taxi calls per day of passengers in some big cities soared from more than 300,000 to 900,000, and the response rate of taxis on the Didi platform was only 40%. In addition, after the New Deal gradually landed, the capacity of Didi Express bus decreased, and the response rate dropped from 90% in October 2016 to about 50% in March 2017, which greatly reduced the travel experience of passengers.

　　The capital market has also begun to hesitate and "can’t figure out" the market prospect of the online car platform. Due to the impact of the New Deal on the market, the market valuation of many online car platform companies has declined, which has also affected the layout of enterprises at home and abroad. Some insiders said that the upsurge of domestic venture capital in sharing the economy such as online car rental has subsided.

　　The New Deal is hard to reflect management anxiety.

　　The Interim Measures for the Administration of Online Booking Taxi Management Service has been implemented for more than half a year, but the detailed rules for implementation in many places have not yet been promulgated.

　　The demand for online car is different from place to place. Some places think that cities should give priority to the development of public transport, and the online car ride is only a supplement, and it should be more "high-end" than cruise taxis. Therefore, set a higher model, price, displacement and wheelbase threshold for the network car. There are also some places that hope that the network car will take into account the high, medium and low-end needs. For example, Haikou cancels the restrictions on the displacement of the network car, while Lijiang and Hanzhong choose to connect the cruise taxis to the network car platform as a whole.

　　Wei Dong, CEO of the First Automobile Car Company, said that road traffic congestion in first-tier cities in China is serious, and it is reasonable for local management departments to choose to raise the threshold for online car booking. However, the taxi market in second-and third-tier cities is not saturated, so the policy of online car booking can be relaxed.

　　As for whether the number of taxis should be controlled. A grassroots cadre said that the Ministry of Construction issued the Code for Planning and Design of Urban Road Traffic in 1995, which stipulated that the number of taxis in big cities should be 20 per 10,000 people and 15 in small and medium-sized cities, which became the standard for calculating and controlling the number of taxis in most cities.

　　However, there are also views that this standard has not changed for many years, and the network car is not the main cause of road traffic congestion, and the quantity control should be released in due course. The Research Group of Professor Yan Xuedong of Beijing Jiaotong University released the Analysis Report on Beijing Road Traffic Operation Based on Didi Big Data in October 2016, which holds that the network car uses economic laws as a lever to adjust the supply and demand of the traffic market, and information symmetry as the core to match the demand, which helps to reduce the empty driving rate of vehicles.

　　Interest game increases the difficulty of landing the New Deal. In many places, the development of online car rental has caused the price of taxi licenses to shrink, and some taxi drivers and agents who speculate on licenses have been seriously damaged. For example, in some cities, taxi licenses have increased from 200,000 yuan to 800,000 yuan in the past, and have been reduced to 400,000 yuan due to the competition of online car rental.

　　Some people in the industry said that the formulation of the local version of the new network car deal faces multiple interests considerations. Before the reform of taxi industry, drivers had a license for life, which made them lack the motivation to improve their services. However, if the local taxi companies are accelerated to withdraw by means of license depreciation and redemption, these companies may find it difficult to accept.

　　The law enforcement of the network car has also caused administrative reconsideration in various places. An executive of a car rental company in Nanjing said that private cars in Nanjing were converted into operating vehicles, and the passenger management office of the Transportation Bureau allowed it when accessing the platform, but the vehicle management office of the Public Security Bureau failed the annual inspection. It is difficult for many private cars to access the network car platform.

　　An official of Kunshan Municipal Transportation Bureau said that some platforms openly resisted the law, not only encouraging vehicles punished in Kunshan to file administrative reconsideration, but also reimbursing fines. Some local transportation management departments frequently receive administrative reconsideration of the network car, and basically can’t do other things.

　　Xu Kangming, an expert on taxi reform, believes that after the release of the local New Deal, measures should be taken to let illegal personnel and vehicles withdraw, otherwise it will destroy the fair market environment. On the one hand, cruise taxi companies can’t expand their scale, on the other hand, law-abiding online car companies will pay a great price.

　　Caring for the "source of vitality" of the sharing economy

　　Some interviewed experts believe that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

　　In-depth research network car companies, scientific evaluation. The sharing economy, represented by the online car ride, poses a new challenge to the urban traffic management model. Behind the transformation of the kinetic energy of the old and new economies is the differentiation of the benefit groups of the old and new economies. The insiders believe that the beneficiary groups in the old economy are relatively concentrated and highly organized, but the beneficiary groups in the new economy are more extensive and their voices are more dispersed. Therefore, we should consider the affordability of the old economic benefit groups and the extensiveness of the new economic benefit groups in policy formulation.

　　There is strong capital support behind the rise of platform economies such as Didi, Ali and Tencent, which has also benefited many people. Moreover, the credit economy, platformization and big data management may give birth to new technologies such as intelligent transportation, driverless driving and car networking, which are the trend of future economic and social development and the important support for the government to build new management functions, and should be treated with a more open mind.

　　An executive of Didi said that although the "zombie car" of Didi Platform is not easy to manage, it indicates that the surplus capacity of social vehicles can be fully released when the urban capacity is tight. Cheng Wei, founder and CEO of Didi Chuxing, said that it is a great opportunity for China to transform its traditional industrial industries with Internet thinking if it wants to overtake western industrial powers in corners.

　　On the one hand, formulate a relatively scientific withdrawal and compensation mechanism to alleviate the anxiety of social groups in transition. During the transition period of the New Deal, many full-time online car drivers may lose their jobs. It is suggested that relevant policy explanations and guidance should be carried out in a targeted manner to attract them to work part-time on platforms such as car rental companies.

　　On the other hand, scientifically foresee the challenges that part-time taxis may bring. The sharing economy model may bring drivers a wider range of part-time jobs, which will increase the difficulty of management and may also impact the average income level of the taxi industry. Car rental companies can be encouraged to increase their own vehicles to cope with the ebb and flow of Internet supply, and monitor and evaluate the average income of the taxi industry, so as to scientifically guide the development of the industry.