The joint money is sold out in 2 hours! Traveling in spring, wearing a fire and hot search, Hanfu transactions doubled year-on-year

　　Plunge into the spring, how do you plan to "spend the spring"? On the social platform, buying a Hanfu suit suitable for traveling and taking photos has become a ceremonial feeling for young people to welcome spring.

　　The temperature is rising, and the seasonal wardrobe of Hang Cheng netizens is full of "new Chinese style". "I have already stocked up the thin Hanfu, just waiting for the beautiful weather."

　　"I can’t buy it, I can’t buy it at all, and I beg the merchants to step on the sewing machine." On social platforms, some netizens said that they didn’t expect to find an explosion all by hand.

　　On March 18th, the spring Chinese clothing series "Spring and Jingming" jointly signed by Taobao Clothing and Nanjing Museum was launched. Inspired by the cultural relics collected by Nanjing Museum, such as Qingganlong Furong Stone Flattened Ear Cover Furnace (Small Powder Furnace), this joint series invited many Taobao original Chinese clothing stores such as Chuandai, Yuanshanqiao and Anytime to create designs together.

　　Xiao Juan’s favorite is a three-piece suit of powder crystal, jade and pink gradient printing, which is inspired by the "small powder furnace". The fabric material is jacquard yarn and jacquard satin, the skirt is decorated with embroidery, and the furnace shape is outlined with gold thread, which is full of details. "It was sold out soon after it went online, just waiting for the follow-up replenishment notice." It is understood that 4 days after the launch, the total transaction amount of Nanbo joint-name Hanfu was nearly one million, and the explosion was sold out in less than 2 hours.

　　According to the data of Taobao New Power Week in Spring and Summer, this year, the sales of Hanfu, new Chinese style and other clothing have risen. In March, the sales of Hanfu increased by 115% year-on-year, with an average of over 1 million people searching for Hanfu on Taobao every day. In the industry’s view, national style is one of the most popular trend styles in the clothing industry in the past two years, and more and more young people are willing to wear cultural self-confidence.

　　In addition, on March 20th, at the Red Man Night event site, Taobao specially awarded the annual Red Man Award for Guofeng, a new track, and arranged a wonderful 12-flower God Guofeng catwalk to show the ultimate oriental aesthetics. "The influence of traditional culture continues to be released, which has also driven the demand for new national style to continue to heat up." Taobao said.

　　It is worth mentioning that this year’s 2024 "Silver Needle Clothing Guide" of Taobao Clothing also split the new Guofeng track into new Hanfu and new Chinese style, providing more display channels for Guofeng merchants.

　　Among them, the turnover of "New Chinese Style" award-winning shops increased by 161% in the first three days of the opening of New Power Week, and the national style is becoming daily.

　　March is a season suitable for traveling in spring, and many consumers are getting used to buying a new Hanfu in spring. According to the analysis of Taobao Hanfu team, as China people’s own "holiday clothes", before the May Day holiday, the new national costume will usher in a small growth peak.