Secret of emotional live broadcast routine： writing scripts, acting and speculating, selling miserable goods

　　● In the field of emotional live broadcast, there are many phenomena of finding actors, writing scripts and acting, and even a special industrial chain has been formed. There are anchors, actors and directors, and the actors who are connected with emotional anchors are called Mai Shou.

　　● With the increasingly accurate portraits of the audience, many emotional anchors set traps in the live broadcast, carry out false propaganda and emotional entanglement, and induce middle-aged and elderly people who lack the ability of network judgment and trust the anchor to buy fakes in the live broadcast, or even directly defraud their property.

　　● If the emotional anchor brings goods in the live broadcast, it becomes a commercial advertising activity, and the behavior of bringing goods is bound by the advertising law and other relevant laws.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Qi

　　"The wife raised the children alone, but she was left out in the cold at home", "The husband died for six years and met again on the way to work" and "The husband cheated and the wife had an affair" … … On the short video platform, there are such a group of emotional anchors who help netizens solve emotional problems or family disputes. Under their mediation, all kinds of absurd emotional stories will eventually come to a perfect ending, and the middle-aged and elderly fans who watch the live broadcast will be satisfied and clap their hands.

　　However, the so-called "emotional mediation" may just be the cover and chip for the anchors to attract money. According to a survey conducted by the reporter of the Rule of Law Daily, many emotional anchors will earn money by bringing goods live, including selling "three noes" products and fakes, and even directly defrauding property. Moreover, it is understood that many bizarre stories in emotional live broadcast are mostly performed according to scripts, and a complete industrial chain from screenwriters and actors to actor training services has been generated behind them.

　　Live mediation of family disputes

　　Fans are mostly middle-aged and elderly people.

　　The rise of the live broadcast industry has brought fire to many anchors. In addition to cargo anchors and entertainment anchors, there is also an emotional anchor, and some wonderful emotional stories can always be heard in their live broadcasts. From the relationship between mother-in-law and daughter-in-law to partner’s infidelity, from the dispute over the support of the elderly to the abuse of the girl by her stepmother, they can handle many unclear and inseparable housework in life.

　　There is such a case: my mother-in-law called and said that her ex-daughter-in-law would not come back to see her granddaughter; The son said that his ex-wife was lazy and didn’t work at home, and the relationship between mother-in-law and daughter-in-law was not good and they quarreled every day. The ex-wife said that her mother-in-law disliked giving birth to her daughter, so she didn’t want to go back to see the children because of various contradictions between her mother-in-law and her daughter-in-law.

　　After receiving help, the anchor began to call her mother-in-law, who realized her mistake and was willing to apologize to her ex-daughter-in-law. The anchor called his son, and the son changed his mind and said that his ex-wife was very kind to him, but his mother’s approach was a little extreme, and persuaded her to apologize to her ex-wife. The ex-wife also changed her previous attitude of old age and death and accepted her mother-in-law’s apology. Finally, the anchor tried to persuade his ex-wife and son to remarry on the grounds that he wanted to give the child a happy family. A barrage was painted in the live broadcast room: "Go home."

　　This kind of family trifles and emotional disputes are most likely to attract the attention of middle-aged and elderly people, and the tortuous story and happy ending can meet the psychological needs of middle-aged and elderly people.

　　"My mother’s favorite anchor, to put it mildly, is a straightforward female man, but the offensive point is a village woman’s pungent. The words are very rude. If you don’t agree with a word, you will open your mouth, shout at your voice, criticize from a moral height, or threaten in other ways. " Bing Xu (pseudonym), a Beijing resident, spoke out.

　　In fact, for the emotional problems between husband and wife, the so-called mediation of emotional anchors usually uses some gentle and considerate words to let the woman vent her emotions, get the man’s privacy from the woman, and then irritate the man with provocative and even insulting tone and words, and even scold him, making him lose his temper. However, they often scold the wrong person because of one-sided words. As a result, after listening to what the woman said, she began to scold the man; After listening to what the man said, he went on to scold the woman. If I make a mistake, I will prevaricate on the grounds that "the other party didn’t tell me about it, and I don’t know". In addition, there are anchors who directly pretend to be staff members of state organs to ask each other and act as "law enforcers" in the live broadcast room.

　　Some netizens questioned the practice of this kind of emotional anchor: "If he is really an enthusiastic person who likes to solve emotional disputes, he can be a professional emotional counselor or lawyer, not an anchor. It is better to tear down ten temples than ruin a marriage. The anchors are in harmony, and they go up to add fire to people and incite emotions. Will what people say and make decisions when they are out of control be rational? "

　　Fabricate stories to attract traffic

　　The story is absurd and bizarre

　　In June, 2020, in order to improve the effect of the program, Wang, a man in Daqing City, Heilongjiang Province, fabricated the plot that the woman was personally assaulted in Aauto Quicker live broadcast, and fabricated the plot that the woman spent more than 400,000 yuan to buy a car for the man (in fact, the woman only paid the down payment and the rest was repaid by the man’s loan). In the subsequent telephone connection, deliberately created a more intense scene of verbal conflict.

　　After the broadcast of the program, it aroused strong resentment and anger among netizens, and a large number of netizens reported to the Aauto Quicker platform and network police one after another. After Wang’s account was blocked by the platform, he changed another nickname to continue the live broadcast. On June 23, 2020, Daqing police stopped Wang’s live program according to law and summoned Wang to the public security organ for investigation.

　　With the continuous expansion of the scale of emotional anchors in the live broadcast platform, the stories in the live broadcast room become more and more outrageous. For example, a young girl marries a fool and is bullied by her stepmother and mother-in-law; The vicious mother married her daughter to a 46-year-old uncle regardless of her paralyzed husband; One year after his son died, his daughter-in-law suddenly became pregnant. Some of the stories are still "series", in which the anchor first helps the girl get paid, then helps her get rid of her marriage, and then helps her find her biological mother.

　　Some anchors changed from simple voice connection to live video tracking to solve problems on the spot.

　　In a live broadcast, a woman was in pain and wanted to jump into the river to die. However, eagle-eyed netizens found that at the moment of despair, the woman did not forget to wear a mask, a hat and armed to the teeth, as if she knew someone was going to shoot. Some netizens found that the same story was staged in several live broadcast rooms, and the emotional anchors of the whole network were all broadcast live.

　　In fact, most of these stories have complete scripts behind them. The "Rule of Law Daily" reporter learned that in the field of emotional live broadcast, there are many phenomena of finding actors, writing scripts and acting, and even a special industrial chain has been formed. There are anchors, actors and directors, and actors who are connected with emotional anchors are called wheat hands.

　　In an article entitled "Mai Shou Lian Manual", the reporter of "Rule of Law Daily" learned that Mai Shou can be divided into single wheat and multi-wheat. Single wheat means that one person tells a story and the anchor is connected with a single line, and multi-wheat means that many people are connected with wheat, and two or more people communicate with the anchor. Duomai team needs to find a suitable partner from around or online, which can be temporary or long-term cooperation. The necessary qualities of wheat hand include: knowing the rules of live broadcast and avoiding violations; On-site adaptability; Ability to express language and quickly understand each other’s meaning; Innovation and performance ability; Have professional quality. The most popular plots are cheating, liking cousins, country plots, bitterness, domestic violence and so on.

　　These actors have brought huge traffic to the live broadcast room. Among the emotional anchors, the number of fans is more than 10 million, and there are tens of thousands of fans. Just click on an anchor with 2 million fans, and the number of live broadcasts will reach more than 200,000.

　　Live broadcast hidden cargo routine

　　Acting, selling badly, inducing orders

　　With the increasingly accurate portraits of the audience, many emotional anchors set traps in the live broadcast, carry out false propaganda and emotional entanglement, and induce middle-aged and elderly people who lack the ability of network judgment and trust the anchor to buy fakes in the live broadcast, and even directly defraud their property.

　　Under the emotional entanglement of the anchor, some middle-aged and elderly people who never shop on the e-commerce platform have also begun to place orders in the emotional live broadcast room. Some netizens accidentally saw an anchor collecting money for a leukemia child while brushing Tik Tok. Out of sympathy, they placed an order for 35 items including wool quilts, which cost nearly 10,000 yuan. When I received the goods, I found that the filler in the wool quilt was not wool at all, and it smelled bad.

　　On March 18th this year, Tik Tok Security Center released the "Public Notice of Punishment for Violation of Selling Miserable Goods and Performing Speculation", which revealed that emotional anchors would take various ways to bring goods. Some anchors make up stories about mother-in-law conflicts, infidelity, bankruptcy, minors looking for their mothers, etc. in the live broadcast room, and deduce exaggerated plots such as mediating family conflicts, emotional disputes and personal changes, so as to gain the sympathy of users and induce them to buy goods sold in the live broadcast room. For example, "Let’s lend a helping hand to reunite the mother and daughter who have been separated for 20 years. Every time you buy a bracelet, you are doing your part for their reunion."

　　There are also anchors who stage plots such as team conflicts and debt disputes in the live broadcast room, and increase the drama of price reduction, thus exaggerating the price advantage of goods. There are often excessive performances such as shouting, quarreling, throwing things and even physical conflicts. For example, "I can’t afford to pay my child’s tuition. I helped him collect debts today. I have blocked the owner of the indebted factory in the warehouse. The original price of the ring of 3,999 yuan is now reduced to 99 yuan, first come first served!"

　　According to the above publicity, Tik Tok Platform handled 446 illegal live broadcast rooms and banned 33 illegal accounts, including 10 anchors with more than one million fans.