Bosideng： Tell the brand story with design and convey the power of oriental aesthetics and fashion.

With the continuous evolution of fashion trends, down jacket, as an indispensable clothing in winter, is gradually changing from a single warm-keeping function to fashion and technology. In this process, Bosideng, as a well-known brand in down jacket industry, has become a leader in leading the trend with its ingenious design and excellent quality. Bosideng’s new year of the loong series down jackets perfectly combine Chinese traditional culture with fashion elements, tell warm brand stories with design, and show unique oriental aesthetics and fashion strength.

Bosideng is well aware of the importance of scientific and technological innovation, and has always started from the two dimensions of "fashion innovation" and "functional innovation", integrated global high-quality resources and adopted exclusive innovative fabrics to create a series of down jacket products with scientific and technological functions. This persistent pursuit of quality and technology makes Bosideng’s down jacket not only have excellent thermal insulation performance, but also reach the leading level in fashion, comfort and durability.

In order to meet consumers’ more demand for down jacket products, Bosideng has been innovating in design and has launched many eye-catching works. Among them, Bosideng year of the loong series down jackets skillfully integrate the dragon elements in Chinese traditional culture into the design, and combine traditional oriental aesthetics with modern fashion, inspired by Long Lin, showing a unique charm.

In addition to its unique style, Bosideng year of the loong series down jackets have also made great efforts in comfort. The selected fabric is soft and breathable, which ensures the comfort of wearing; Careful workmanship and strict quality control make every detail show quality; Specially designed zipper and lining make it more convenient to put on and take off, and at the same time increase the durability of use. It is worth mentioning that Bosideng’s innovation in design is not only reflected in style and comfort. In order to better meet the needs of consumers, Bosideng has also deeply integrated the new generation of digital technology with the traditional business model of down jackets, built a national-level intelligent manufacturing demonstration factory, built an industry-leading central intelligent distribution center, and built the largest modern clothing manufacturing system in the domestic down jacket industry. This series of measures has made Bosideng stand out in the down jacket industry and become a leader in the industry.

Bosideng’s efforts in technological innovation and digital transformation have also been recognized by the market and consumers. In recent years, Bosideng’s performance has achieved high compound growth, and its brand value has also increased rapidly. It has been selected as "Top 50 Most Valuable Clothing Brands in the World" by Brand Finance for two consecutive years, and its market share, brand first mention rate, popularity and reputation rank first in the industry all the year round. These honors and achievements are the best proof of Bosideng’s design innovation and quality pursuit.

In addition to efforts in product design and technological innovation, Bosideng has always been adhering to the feeling of "warming the family in China for 48 years". This feeling stems from deep concern for the family and deep affection for China culture. Bosideng always insists on taking consumers as the center and constantly meets their needs and expectations for down jacket products. And this kind of feelings and ideas is also an important reason why Bosideng can stand in the down jacket industry and continue to develop.

With its ingenious design, excellent quality and deep understanding of technological innovation and consumer demand, Bosideng not only sets a new benchmark in the down jacket industry, but also shows the perfect combination of oriental aesthetics and fashion power. In the future, Bosideng will continue to lead the trend and development of down jacket industry and bring more wonderful products and services to consumers around the world.