Shanghai International Beauty Festival opens, bringing together new trends of global beauty products.

On May 11th, the launching ceremony of "2023 4th Shanghai International Beauty Festival" was held in moho Outdoor Plaza in Jing ‘an District. As one of the important activities of the "May 5th Shopping Festival" in Shanghai, the "Shanghai International Beauty Festival" is one of the important engines to promote consumption and steady growth, bringing together new global beauty products, new trends, new scenes and new models, which will help shape high-quality brands and stimulate a symbolic activity platform for rich consumption supply.

This year, the theme of "Shanghai International Beauty Festival" is "Beautiful New Order, Foreseeing the Future". During a one-month period, well-known beauty brands, head e-commerce platforms and high-quality commercial carriers will be invited to gather together and resonate on the same frequency. By adhering to "government+market", we will gather "international+domestic", link "brand+industry" and integrate "online+industry"

Focusing on the first economic "innovation", "Shanghai International Beauty Festival" actively builds a global beauty brand gathering place and a consumption innovation place. Major well-known brands at home and abroad will launch concentrated new products with high frequency and high energy level. At the launching ceremony, 11 international and domestic brands jointly brought a variety of new products launched in the world or the whole country, including ud meteorite powder, Lan Zhi Golden Three-tube essence and Dorset skin care gift box set. From May to June, L ‘Oré al Group will bring with it more than 20 characteristic brands, including the world’s first store, two new consumption scenes, three major beauty technologies, four high-end services and the first five-color product environmental impact disc in North Asia, including the world’s first flagship salon of L ‘Oré al pro, which will be opened in Tongren 88, Jing ‘an in mid-May. The first virtual human Tik Tok shop and virtual idol meta-cosmic tide makeup created by professional makeup brands in reverse color. Fresh Frestech, a high-end skin care brand under lvmh Group, and Tmall Black Box are working together to create a new product debut show for young consumers through big data empowerment. The first overseas laboratory of Clarins brand in Jing ‘an, together with the French headquarters, made renewed efforts to jointly develop and launch the world’s first new product, a brand-new lightweight version of Essence Dew. The new domestic skin care brand Youshiyan launched the new anti-aging product "Black Gravity Essence 2.0" which is more suitable for Chinese skin.

"Shanghai International Beauty Festival" will empower the innovation of consumption patterns, mobilize key business districts, carriers, brands and platforms to the greatest extent, and actively carry out business district linkage, live broadcast, community marketing and experience sharing. Online, Weibo, spokesman of Tmall, and Li Jiaqi, the anchor of Super Head Talent, were invited as "the recommender of good things in the 2023 Shanghai International Beauty Festival" to carry out live broadcast, and mk- Liangliang, the anchor of Xiaohongshu’s head, was invited to release a special live broadcast. Off-line, the trend art installation "Nature in Wonderland" was placed in moho outdoor square and new products were exhibited to attract young people from "punching cards in online celebrity" to "draining consumption"; At the same time, the major shopping malls in Jing ‘an District were linked to launch a number of theme festivals and special consumption promotion activities during the Beauty Festival.

The relevant person in charge of Jing ‘an District said that "Shanghai International Beauty Festival" will actively create a new scene of international consumption gathering area on Nanjing West Road, accelerate the construction of Jing ‘an "global new product launch demonstration area", and help Shanghai build a global beauty consumption highland.

The reporter learned from the ceremony that Jing ‘an District has attracted a large number of well-known domestic and foreign beauty companies to settle in for many years, with many well-known brands and strong strength. The concentrated development of beauty industry has become a major feature and highlight of Jing ‘an District’s business. The beauty companies that have settled in Jing ‘an cover makeup, skin care, nursing, beauty, functional beauty and other fields, with complete series and rich categories. In 2022, despite the epidemic, 11 major cosmetics enterprises in the region completed a total retail sales of 34.109 billion yuan, a year-on-year increase of 2.84%; The 14 major cosmetics enterprises in the region have achieved a total sales volume of 81.282 billion yuan, a year-on-year increase of 1.59%; Nanjing West Road Business Circle attracted seven first beauty shops, including one in Asia and two in China.

Author: Tang Ye