People’s Network Comment： ＂online celebrity＂ should not be reduced to vulgar ＂pronoun＂

　　Some people say that this is an era of "everything is born in red". With the development of Internet, Internet celebrities have been born, and "online celebrity" industry and "online celebrity" economy have emerged. Many teenagers even set "online celebrity" as their most desirable career in the future.

　　Objectively speaking, "online celebrity" is not a scourge. In this era, standing on the Internet, pigs can fly, not to mention the "online celebrity" with something to watch and speculation. The atomization of society, the madness of entertainment, the diversity of values and the division of public opinion … … It provides the best soil for the prosperity and popularity of online celebrity. "online celebrity" can also be "the most beautiful" with three views and integrity; But once it falls into the "vanity fair" of eyeball economy, at this time, the "online celebrity" economy will be easily possessed with a little eye-catching.

　　At present, "online celebrity" is full of chaos, involving drugs, violence, vulgarity, pornography, scams and rumors … … It’s hard to say, especially the live webcast. In 2016, webcasting in China developed rapidly, with more than 400 webcasting platforms in China. Some large-scale webcasting platforms have over 100 million registered users and over 10 million monthly active users. However, vulgarity, pornography and other content have been repeatedly banned. On August 27th, CCTV took "Webcast ‘ Huang ’ With ‘ Black ’ " A 15-minute special report was made on the topic. Famous live broadcast platforms such as Cat Pup, Yingke, Panda TV, Tiger Tooth and so on were impressively listed because of spreading vulgar pornographic content and cheating and interest bundling. For the sake of being red, it’s really quite a fight: the bottom line of the law is gone, and the underwear of morality is no longer worn. A few "online celebrity" use network technology as the engine to reverse civilized society for hundreds of years — — Either physical temptation, crazy racing, or obscene conversation, each of them goes further and further on the road of selling three customs.

　　When shame becomes the joke of vulgarity, it’s not just children’s career aspirations that "online celebrity" brings bad effects. First, it ruthlessly dispels the core values and positive energy of this society. In Entertainment to Death, Pozmann has long expressed his warning and anxiety about the rampant pan-entertainment culture. If everything is deconstructed by the "online celebrity" culture, the boundaries between right and wrong are vague, the beauty and ugliness are unclear, how to have fun, and how to be "out of position", then online carnival will become another kind of spiritual ecstasy.

　　Secondly, it provides an imposing model for bourgeois thinking such as quick success and instant benefit, mercenary and so on, and promotes and revives money worship and kitsch, which should have become rats crossing the street. Overnight fame, once profiteering, impetuous mentality in the "online celebrity" nouveau riche thinking interpretation of an alternative "peak of life." Gentle and honest civic rationality, resolute and sonorous public order and good customs will all encounter persistent provocations in the realization thinking of "online celebrity" economy.

　　In addition, the "online celebrity" line, which caters blindly and only exaggerates, is also mocking the spirit and style of Chinese culture; Especially in public events and public interests, the mysterious voices and extreme words of a few "online celebrity" have harmed the security and stability of social order.

　　For all kinds of "online celebrity" chaos at present, the supervision and platform should be managed, and the "online celebrity" should be self-respecting and self-reliant. Whether it is the tangible online celebrity Convention or the intangible force of rules, if the "online celebrity" and the platform can abide by the bottom line of morality and civilization, abide by the "red line" of laws and regulations, and take the initiative to assume social responsibilities under the temptation of immediate interests, they will be able to draw a new sky in the territory of "online celebrity" in China. In a word, online celebrity should not be reduced to vulgar "pronoun", and self-control and self-cleaning should become the "standard" of "online celebrity" phenomenon.