＂Hua Xizi’s public relations department or collective resignation＂ rushed to hot search! Zeng sent a long letter apologizing that netizens did not buy it.

On the evening of September 19, an insider close to Hua Xizi told reporters,The content of the brand-related statement has nothing to do with Huaxi’s public relations department, which is not written by the company’s public relations department. "At the time of release, the whole public relations team was unaware of it."

On September 20 th, the topic "Hua Xizi Public Relations Department or Collective Resignation" rushed to the hot search.

The above-mentioned insiders also revealed that the relevant decision-making level of the public relations department has left. The reporter also noticed that some Huaxizi public relations staff have left a message on social media saying that they have left their jobs.

It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

On the evening of September 19th, Weibo, the official official of Hua Xizi, released a letter to the public, which responded to the "79 yuan eyebrow pencil" incident for the first time. Hua Xizi said in the letter, "I am very sorry for taking up too many public resources. Thank you for your encouragement. We have fully recorded the relevant opinions, and the team is comparing, revising and upgrading them one by one, adhering to the initial intention, bringing you better products and providing better services. In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more forms. Down-to-earth, steady and far-reaching; A hundred flowers blossom, and domestic products are self-reliant. "

However, for this "apology", netizens did not buy it. Some netizens think that Hua Xizi didn’t respond more to the "79 yuan eyebrow pencil" incident, apologizing for his lack of sincerity, and half of them promoted the brand.

Subsequently, some media initiated a vote on "How to treat Hua Xizi’s apology", and 46,000 people participated in the voting. Among them, 15,000 netizens thought that Hua Xizi did not respond to the price issue, more than 7,600 netizens thought that its response was too late, and more than 7,200 netizens thought it was like brand promotion and a thank-you letter.

There are also media comments, which can roughly divide this 451-word letter into three parts: 154 words of sorry, 218 words of publicity, and 12+67 words of rhetoric. If such a division is made, we can clearly feel that this letter gives people a feeling of "chicken thief", and they are not willing to clearly explain their own problems, but also want to get rid of negative public opinion easily.

Source | Yangcheng Evening News Yangcheng School Comprehensive The Paper, @ 亵亵亵亵亵亵, Red Star News, etc
Editor | Yang Chuying