The new M7 series of AITO Wenjie will be delivered as soon as it is released, starting at 249,800 yuan.

[Global Network Technology Comprehensive Report]On September 12th, the new M7 series of AITO was officially launched. As a luxury medium-sized SUV with great wisdom, large space and super safety, the new M7 will bring consumers a brand-new travel experience. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "We have invested 500 million yuan in the new M7 series of AITO, and used solid materials and the best technology to make it not only an intelligent cockpit ceiling, but also an intelligent driving ceiling and an intelligent safety ceiling!"

"Shuangzhi" continues to lead, and the whole country can drive with wisdom.

The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, which is the first to realize high-speed and high-order intelligent driving in urban areas without relying on high-precision maps. It is expected that in December this year, the urban intelligent driving pilot assistance (urban NCA) will realize the intelligent driving experience that can be opened all over the country. Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI ? ? training cluster, learning 10 million +km in depth every day, and continuously optimizing the iterative intelligent driving algorithm and scene strategy. By September 2023, the MPI (average takeover mileage) of long-distance NCA pilot was as high as 200km, and the success rate of urban elevated import and export was as high as 99%+.

Behind the excellent intelligent driving experience, the new M7 in Wenjie is equipped with 27 sensing hardware, including an overhead laser radar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With the high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, the whole scene and all-weather perception of dynamic and static targets (including alien objects) are realized.

Among them, HUAWEI ADS 2.0 upgrades the GOD (Universal Obstacle Detection Network) 2.0 network pioneered by the industry on the basis of integrating BEV (bird’s eye view) perception ability, which can identify alien objects outside the white list of general obstacles, and finely identify the types of obstacles (such as distinguishing ambulances and police cars), with a recognition rate as high as 99.9%; RCR 2.0 (Road Topology Reasoning Network) can match the navigation map with the real world, and can not only "see things" but also "see the road". In addition, based on the multi-sensor fusion perception ability, the new M7 in Wenjie also has the intelligent parking ability of visible parking, and supports parking in parking service and ultra-narrow parking spaces in the park.

HarmonyOS’s smart cockpit is smoother and more fun. The super desktop brings more mobile phone applications, and the "touch" of the mobile phone can realize the flow of applications such as drama and games. Mobile phone aerial photography can also be transferred to the cockpit screen, allowing the whole family to "sit around the world" in the car. Xiaoyi Smart Voice can navigate offline even when the signal is not good, and it can also realize convenient experiences such as voice-controlled photo sharing at any time and payment without getting off the bus. In the back row, HUAWEI MagLink develops a new way to play space scenes. Huawei tablets can be hung and connected immediately, realizing multi-device linkage. The intelligent cockpit changes into a personal workshop, a multi-person conference room and a children’s study, and the magic space is flexibly switched to create a "mobile whole house intelligence".

All-round renewal and upgrade, and large space to meet the needs of multi-scene vehicles.

The new M7 fully considers the needs of family travel. The top five seats have the leading effective space in the car at the same level, with a length of 3338mm, and each seat is very spacious. The trunk is 1100mm deep and the standard volume can reach 686L, which can easily accommodate 12 20-inch boarding boxes. After the two rows of seats are laid down and connected with the trunk, the maximum depth is extended to 2051mm, which can form a loading space of 1,619 L, easily accommodate 30 20-inch suitcases, and can switch various modes such as a 2-meter big bed, so that it is easy for two people to lie flat, and with the 52L storage compartment in the trunk, the ultimate space efficiency meets the loading requirements of family cars.

The new M7 enjoys a more flexible layout with six seats, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and both the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, and there is still a 1.1-meter trunk. The standard volume of 188L can hold four 20-inch suitcases. After putting down the rear seat, it can be expanded to 775L, which can accommodate four 28-inch suitcases at the same time, easily meeting the needs of multi-scene vehicles.

Active and passive double insurance, double super safety and more reliable.

Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety are double insurance, which makes the new M7 series double super safety in the world. In terms of passive safety, it is safer and more reliable to ask the new M7 body structure to match the mold opening and rebuild the welding production line. The submarine-grade thermoformed steel accounts for 24.4% of the whole vehicle, and CBS (Composite Body Solution) composite body material is introduced to effectively improve the body stiffness and collision safety. In addition, the new car comes standard with eight airbags and front double pre-tensioned seat belts, which provide users with all-round driving safety based on more real-life scene verification.

In terms of active safety, HUAWEI ADS 2.0′ s active safety capability continues to evolve, and an omni-directional anti-collision system is launched to achieve forward, lateral and backward omni-directional anti-collision capabilities and omni-directional protection. The maximum braking speed of AEB (Automatic Emergency Braking) is increased to 90km/h, which can reduce 90% of traffic accidents caused by inattention and complex road conditions, and its active safety capability continues to lead in the industry.

The cart is comfortable and easy to drive, and the whole family is comfortable to travel.

The new M7 focuses on family travel scenes and comprehensively optimizes the driving experience. The big five seats come standard with brand-new "cotton candy" seats, with 10 layers of comfortable laminated design and a total foam thickness of 100mm;; The ventilation, heating and massage functions of four seats are standard, and each seat is very comfortable. Through the Xiaoyi Wisdom Assistant, the user can turn on the double-row nap function of the main and auxiliary drivers by voice. Enjoy six new zero-gravity seats, so that users can unload their fatigue when riding, bringing comfortable enjoyment and relaxation experience. In addition, the new M7 in Wenjie is also equipped with leading and comfortable configurations such as front and rear double air-conditioning boxes, 17 air-conditioning outlets, rear air-conditioning touch screen, and fully automatic electric pedal. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

In terms of driving experience, the new M7 upgraded HUAWEI DATS 2.0 (dynamic adaptive torque system) and front and rear suspension double FSD (frequency selective damping) variable damping shock absorbers, making driving more stable and smooth. The new M7 in Wenjie is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates 4.8s per 100 kilometers, leading the same level in power performance. Under the CLTC working condition of full oil and full electricity, the new M7 has a comprehensive battery life of 1300km, a pure battery life of 240km, and the fuel consumption is as low as 5.6L/100km under the feeding working condition, thus achieving long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd. With the new intelligent range extension technology, the working condition and environment are intelligently identified, and the use strategy between the range extender and the motor is reasonably allocated, so that the power is better, the battery life is longer, the silence is better and the energy consumption is lower.

As a 250,000-class luxury SUV, Wenjie New M7 has established the image of the "ceiling" of smart price ratio in market segments. The official guide price of the new M7 series is: 249,800 yuan for the five-seat rear-drive version of M7 Plus, 284,800 yuan for the five-seat four-wheel drive version of M7 Plus and 309,800 yuan for the five-seat intelligent driving version of M7 Max; The six-seat rear-drive version of M7 Plus is 269,800 yuan, and the six-seat intelligent driving version of M7 Max is 329,800 yuan.

At this conference, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, held a delivery ceremony for small order users during the Chengdu Auto Show. The new M7 was delivered as soon as it was released on the market, which greatly shortened the waiting period of users after ordering, and improved consumers’ car purchase and car use experience.

LI’s financial report in the first quarter of 2013 did not consider the coming of pure electricity at a reduced price.

Financial report for the first quarter of 2023: Without considering price reduction, pure electric vehicles are coming soon.

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  • At present, the price reduction is not considered, and the pure electric vehicle will be released in the fourth quarter of 2013.
  • The performance in the first quarter reached a new high, hitting 30,000 deliveries in June.
  • Marketing management fee rate dropped to 9.8%.
  • The company will develop "intelligence" and "electric energy" in the next stage-"dual-energy strategy"

LI’s performance in the first quarter hit a new high, hitting 30,000 deliveries in June.

May 10th, LI (Nasdaq:LI;; 02015.HK) released the financial report for the first quarter of 2023. The financial report shows that LI achieved revenue of 18.79 billion yuan in the first quarter, a year-on-year increase of 96.5%, a record high, slightly higher than the market estimate of 18.68 billion yuan; The net profit was 934 million yuan, and the net loss in the first quarter of 2022 was 10.9 million yuan, up 252% from 265 million yuan in the fourth quarter of 2022.

LI’s outstanding financial performance in the first quarter was supported by the substantial increase in sales. In terms of delivery volume, in the first quarter of this year, LI delivered a total of 52,600 vehicles, up 65.8% year-on-year, achieving the best single-season delivery result.

For the second quarter of this year, LI gave delivery guidelines of up to 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; It is estimated that the revenue will reach 24.22 billion yuan to 25.86 billion yuan, a year-on-year increase of 177.4%-196.1%.

At the conference call, Li Xiang, CEO of LI, said that the delivery volume of LI will continue to climb in the second quarter, and we should strive to achieve the goal of delivering 30,000 vehicles in a single month in June this year. The pure electric vehicles in LI will be released in the fourth quarter of this year. After the release, they will start the test drive in the store and gradually start the delivery, which will keep the same pace of release and delivery as the L9, L8 and L7 models.

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Sales in management fee rate fell to 9.8%.

At present, the annual gross profit rate target is 20%, and the sales management fee rate is reduced to 9.8%. As far as gross profit rate is concerned, the overall gross profit rate and automobile gross profit rate in LI are both down year-on-year and up month-on-month. The gross profit margin was 20.4% in the first quarter, 22.6% in the same period last year and 20.2% in the fourth quarter of 2022. The gross profit margin of automobiles was 19.8%, compared with 22.4% in the same period last year and 20% in the fourth quarter of 2022.

Li Tie, CFO of LI, said that in the first quarter of this year, the overall gross profit margin of vehicles decreased, and it is expected that all sales in Li ONE will be completed in the first half of this year. At the same time, there is still room for improvement in the profit margin of the Air version. However, considering other potential factors, we still maintain the goal of 20% gross profit margin for the whole year.

LI’s R&D expenditure is also rising. In the first quarter, it invested a total of 1.85 billion yuan in R&D, up 34.8% year-on-year, and the R&D expenditure rate remained at around 10%, which was in line with LI’s previous expectations. Li Tie said that the R&D expenditure will remain the original annual plan, at around 10 billion to 12 billion yuan. Sales management expenses depend on the profit level and will be further optimized.

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Due to LI CEO Li Xiang’s speech at the Weibo a few days ago, LI’s expenses have further become the focus of economic industry analysts.

Li Xiang released Weibo and said: "The market expense rate of LI brand is 0.6%, including all public relations, activities, advertisements, auto shows, press conferences, car owners’ operations, etc. I have to approve the expenses of tens of thousands of yuan to avoid wasting money." At the same time, he also mentioned that the market expense ratio of mainstream brands is 2%-3%, which is 4-5 times that of LI.

It has always been called the ideal of "picking factories", and many economic analysts have commented that the expense rate is properly controlled. The financial report for the first quarter shows that in the first quarter of 2023, LI’s sales, general and management expenses were RMB 1.65 billion, up 36.8% year-on-year and 0.9% quarter-on-quarter, accounting for 9.8% of revenue, further decreasing compared with 2022. In 2022, LI’s sales, general and management expenses will be 5.665 billion yuan, accounting for 12.5% of the total revenue, and both of them will exceed 20%.

At present, price reduction is not considered.

At present, the price of lithium carbonate, the raw material for batteries, has dropped sharply. Some analysts asked LI if there was any plan to reduce the price. Li wanted to reply, "There is no consideration of reducing the price at present, because when we made detailed long-term planning and pricing, we have already set the price at the most competitive price in the corresponding price range according to the level and size of each vehicle, and both upward and downward fluctuations will be problematic. This is the fundamental reason why we have been very cautious in pricing and insist on long-term consideration. "

The ideal pure electric vehicle was released in the fourth quarter of 2003.

There are market rumors that LI pure electric vehicles will be postponed until next year. At the earnings conference call, Li Xiang revealed that the pure electric vehicles in LI will be released in the fourth quarter of this year. After the release, they will start the test drive in the store and gradually start the delivery, which will keep the same release and delivery rhythm as the L9, L8 and L7 models. By 2025, the product layout of "1 super flagship model +5 extended-range electric vehicles +5 high-voltage pure electric vehicles" will be formed, which will face more than 200,000 markets and fully meet the needs of home users.

The ideal pure electric vehicle will use Kirin battery from Contemporary Amperex Technology Co., Limited, and the Kirin battery has been mass-produced. According to the technical parameters provided by Contemporary Amperex Technology Co., Limited, the volume utilization rate of Kirin battery can reach 72% at the highest. The new battery pack can increase the energy density of ternary battery system to 255Wh/kg, and the energy density of lithium iron phosphate battery system to 160Wh/kg. Kirin battery will be suitable for two battery types, which means that the ideal pure electric vehicle will have two battery versions.

At the same time, ideally, it is estimated that more than 3,000 charging stations will be built by 2025.

Changzhou factory has two production lines, and Beijing factory produces pure electric vehicles, with an annual production capacity of 100,000 units in the first phase.

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In terms of production capacity, Ma Donghui, President and Chief Engineer of LI, introduced.

Changzhou factory has two production lines, one is double-shift production, which can produce 20,000-25,000 vehicles per month; Another single-shift production line produces ideal L7 and ideal L8, which can produce 10,000-12,000 vehicles per month. If both production lines are produced in double shifts, the monthly output can reach 50,000 vehicles, which can completely match the current ideal delivery volume.

For pure electric vehicles, the LI factory will plan to design a production capacity of 100,000 vehicles per year. At present, the current production capacity of Changzhou factory in LI can fully meet the delivery volume of ideal L-series vehicles. For example, the surge in orders can be solved by scheduling and recruitment functions.

The company will develop "intelligence" and "electric energy" in the next stage-"dual-energy strategy"

At the auto show on April 18th, Ideality released its next stage of development, "Double Energy Strategy".

"Intelligence" and "Electric Energy" —— "Dual Energy Strategy"

"intelligence": the era of intelligent driving 3.0 represented by urban NOA,

"Electric Energy": Opening a new chapter of keeping pace with extended-range electric and high-voltage pure electric.

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It is more convenient to go to the overcharge station than to the gas station.

In terms of urban NOA, Ma Donghui introduced that at the end of this year, the urban NOA function will be pushed to 100 cities across the country, and the order of pushing is related to the logic and the number of local LI models. The technical architecture of an ideal city NOA does not depend on high-precision maps, so theoretically speaking, our city NOA function can be used wherever there is a navigation map. If the number of ideal L9, ideal L8 Max and ideal L7 Max in the city where the user lives is higher, and the number of driving miles is higher, the data packet in this city will be larger, and there will be an opportunity to release the NOA function of the local city earlier.


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                                            March 19, 2024